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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Danone Celebrates 100 Years of Yoghurt with Guerrilla Print Campaign

07/02/2019
Advertising Agency
Paris, France
440
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BETC Paris decorates the streets of Paris with the brand's very first advertising prints

French multi-national brand Danone turns 100 years old today, and to celebrate the occasion the brand travelled back in time, searching deep in their archives to bring out their very first advertisement prints. 

The posters, which were recreated by BETC Paris, were then used to decorate and brighten up the grey February streets of Paris in a guerrilla-style outdoor campaign. 

Check out some of the prints below. 

Credits
Brand
Agency / Creative
Credits
Brand
Agency / Creative
Work from BETC Paris
First Conversations
Heetch
28/03/2024
4
0
Play Grounded
Lacoste
19/02/2024
32
0
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