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Creative

Danny DeVito Bathes in Pool of Chocolate for M&M's Super Bowl Teaser

Created by BBDO New York, the surreal teaser doesn't give much away, but it's very weird

Danny DeVito Bathes in Pool of Chocolate for M&M's Super Bowl Teaser

M&M's has released a short online video revealing that Danny DeVito will star in the brand's new Super Bowl LII commercial. To give America a taste of what's to come on Super Bowl Sunday, DeVito is shown humorously lounging in a pool of chocolate.

This teaser video, which was created by BBDO New York, nods to one of the most iconic visuals consistently found in M&M's advertising. For many years, M&M's commercials end by featuring the iconic red M&M'S lentil rising up through a pool of liquid chocolate. This time, it's DeVito in place of the M&M's lentil to pique fans' interest in the upcoming full-length Super Bowl LII spot.

"When M&M's approached me about starring in their Super Bowl commercial, I quickly jumped on the opportunity to partner with such an iconic brand," said DeVito. "Plus, who can resist seeing me in a giant pool of chocolate?!"



The all-new 30-second commercial starring DeVito will air during the first quarter of Super Bowl LII on Sunday, Feb. 4, on NBC. The spot will also feature a special guest appearance by YouTube star, actor and singer Todrick Hall.

"Much like M&M's, Danny DeVito knows how to entertain," says Allison Miazga-Bedrick, Brand Director, M&M'S. "We felt that Danny DeVito brought the perfect amount of humour needed for this year's Super Bowl spot, and we know our fans will be delighted to see how he interacts with some of our beloved spokescandies."

The M&M's Brand has already been building excitement for the upcoming release of its new Super Bowl LII commercial. Earlier this month, M&M's launched a contest across the brand's social media channels asking fans to submit their best touchdown dance featuring M&M'S for a chance to win custom prizes. The brand also previewed the new commercial with a handful of film critics and captured their reactions to share during the Critics' Choice Awards Red Carpet Show, which aired across CW properties on Thursday, Jan. 11.

Additionally, the new teaser video starring DeVito will air once on TV during the Super Bowl LII pre-game show on NBC.
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Client

Advertiser: MARS Wrigley Confectionery, M&Ms

Senior Brand Manager : Caroline Caparyan

Clients: Tanya Berman, (Vice President, CBU Chocolate)

Brand Director: Allison Miazga-Bedrick

Creative Agency

Creative Agency: BBDO New York

Executive Creative Director: Tim Bayne

Chief Creative Officer: Greg Hahn

Executive Producer: Amy Wertheimer (Group), Becky Burkhard

Project Manager: Jess Cohn

Senior Business Manager: Paul Cisco

Associate Account Manager: Olivia Dames

Global Chief Creative Officer: David Lubars

Executive Music Producer: Melissa Chester

Account Director: Susannah Keller (Global), Phil Brolly

Associate Creative Directors: Jenn Tranbarger (Art Director), Chris Cannon (Copywriter)

Production Company

Production Company: Hungryman

Executive Producer: Mino Jarjoura

Director: Wayne Mcclammy

DOP: Darko Suvak

Producer: Jessica Lee

Offline

Edit Company: Arcade Edit

Editor: Dave Anderson

Edit Assistant: Jeff Lopus

Producer: Fanny Cruz

Executive Producer: Sila Soyer

Post Production / VFX

Post Production Company: House Special

Producer: Jenn Catalino (House Special)

Executive Producer: Lourri Hammack

Senior Producer: Kevin Brehenym (Company 3), Zilpha Yost (House Special)

Flame: Rex Carter

Grade: Company 3

Telecine: Tim Masick

Technical Director: Chris Immroth (LEad)

Finish: House Special

Director: Kirk Kelley

VFX: Karl Richter, John Corbett

Conform Artist: Rex Carter

Lighting TDs: Matt Reslier

VFX Editor: Cam Williams

Music

Audio Post Production: Sound Lounge

Sound Engineer: Tom Jucarone

Producer: Becca Falborn

Talent Acquisition

Talent Acquisition: Brad Sheehan (Vice President, Marketing Arm)

Genre: Comedy , People , Visual VFX