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Editors' Choice

Daniel Wolfe Directs Brilliantly Cinematic AT&T Ads

Editors’ Choice: BBDO New York’s ‘More for Your Thing’ campaign continues with two spots by the Somesuch x Anonymous director

Daniel Wolfe Directs Brilliantly Cinematic AT&T Ads

AT&T’s ‘More for Your Thing’ campaign is going Hollywood.

The campaign, which was launched in February as a way to demonstrate AT&T’s range of services that give customers more of what matters, is opening the curtain on a new phase of ‘More for Your Thing’ work emphasising its customisable entertainment offerings.

To reinforce how AT&T can provide movie lovers with more of their thing, BBDO, AT&T’s creative agency partner, and Somesuch x Anonymous directed Daniel Wolfe have created a series of mash-ups which blend movie genres in completely unexpected ways. For example, suspense combines with musicals and romantic comedy finds its way to horror.

The first film, ‘Surprise’, airs this month; a second film, ‘Bus’ will debut in August.  






Beginning this summer and continuing over the next year, AT&T has entered into a media partnership with NCM (National CineMedia), the largest cinema media vendor in the U.S. The partnership, which was secured by AT&T’s media agency Hearts & Science, enables AT&T to run :90 second films during the previews before all the biggest films, such as Jurassic World, Mamma Mia! and more.
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Client

Advertiser: AT&T

Creative Agency

Creative Agency: BBDO New York

Executive Creative Director: David Povill, David Cuccinello

Chief Creative Officer: Greg Hahn

Executive Producer: Jessica Coccaro

Managing Director: Doug Walker, Rachel Nairn

Director of Integrated Production: David Rolfe

Business Manager: Ashley Lipham

Worldwide Chief Creative Officer: David Lubars

Account Supervisor: Allie Knill

Group Executive Creative Director: Matt MacDonald

Senior Director: David McKenzie

Group Executive Producer: Julie Collins

Communications Planning Director: Mac Russell

Director of Project Management: Colin Vidika

Head of Integrated Planning: Angela Jones

Creative director: Kevin Mulroy, Dan Kenneally

Media Agency

Media Agency: Hearts & Science

Production Company

Production Company: Somesuch X Anonymous

Executive Producer: Nicky Barnes

Director: Daniel Wolfe

DOP: Tom Townend

Founding Partner: Tim Nash

Offline

Edit Company: Cosmo Street | Trim

Editor: Tom Lindsay

Edit Assistant: Alex Morales, Ben Elkaim, Habin Semaan

Executive Producer: Maura Woodward

Head of Production: Anne Lai

Post Production / VFX

Post Production Company: Kevin

VFX Supervisor: Tim Davies

Producer: Simon Bourne (Colour), Jami Schakel (VFX)

Executive Producer: Sue Troyan

2D Lead: Tim Davies

Colour Company: Framestore London

Music

Music Company: Barking Owl Sound

Composer: Atticus Ross (Surprise), Atticus Ross + Jacob Plasse (Bus)

Executive Producer: Kelly Bayett

Creative Director: Kelly Bayett

Sound

Sound Company: Barking Owl Sound

Sound Engineer: Steve Rosen, Mike Marinelli, Paul Weiss (Sonic Union)

Sound Designer: Morgan Johnson

Producer: Justine Cortale, Pat Sullivan (Sonic Union)

Category: It, phones, Av and computers , Network

Genre: Action , Comedy , In-camera effects , Scenic , Stunts , Visual VFX , choreography