Damian Lillard Insults His Fellow Sports Legends In Foot Locker Spot

Coming off of the hugely successful ‘All Is Right’ spot from the holidays, Foot Locker has done it again with its new spot “No Rings,” poking fun at ring-less sports legends Barry Sanders, LaDainian Tomlinson, Chris Webber and Karl Malone, and featuring adidas basketball star, Damian Lillard.

The spot opens with rising star Lillard on his phone with a friend talking about how he hopes not to end up ringless like some athletes of the past. To his surprise, iconic (and ringless) sports legends Sanders, Tomlinson, Webber, and Malone are hanging out in his living room, noticeably affected by the reminder that the coveted championship ring has slipped through their fingers. 

Launching today, the new commercial is part of Foot Locker’s successful “Approved” marketing platform and can be seen at youtube.com/footlocker. The spot features the newest performance footwear from adidas basketball, including the Lillard Edition Crazy 1, Crazy 8 and D Rose 4.5, as well as the latest apparel styles from adidas Originals.

Credits

Client: Foot Locker

Agency: BBDO New York

Title: “No Rings”

Chief Creative Officer, Worldwide: David Lubars

Chief Creative Officer, New York: Greg Hahn

Executive Creative Director: Chris Beresford-Hill

Executive Creative Director: Dan Lucey

CD/Copywriter: Alex Taylor

CD/Art Director: Jason Stefanik

Executive Producer: Anthony Curti

Senior Account Director: Troy Tarwater

Account Director: Janelle Van Wonderen

Account Executive: Nick Robbins

Assistant Account Executive: Samuel Henderson

Production Company: O Positive

Director: Jim Jenkins

Exec Producer: Ralph Laucella

Executive Producer: Marc Grill

Director of Photography: Marc Laliberte Else

Editorial Company: McKenzie Cutler

Editor: Ian McKenzie

Executive Producer: Sasha Hirschfeld

Assistant Editor: Nick Divers

Sound: Heard City

Sound Mixer: Keith Reynaud

Visual Effects: Eight VFX

Executive Producer: Baptiste Andrieux

Executive Producer: Shira Boardman

Flame Artist: Fabien Coupez

Flame Artist: Yannick LeBlanc

VFX Producer: Michael McCarthy

Color: CO3

Colorist: Tim Masick

GFX: Hornet Inc