Los Angeles-based agency Dailey announced today the addition of Susannah Laracy in the newly created role of chief strategy officer. Laracy is the latest leadership hire in the wake of Dailey reclaiming its independence last year from holding agency IPG.
In addition to overseeing strategy for Dailey’s clients, including Honda Powersports, Carnation Breakfast Essentials and Dole, Susannah will continue to evolve and sharpen Dailey’s Brand Soul philosophy to connect with consumers on things that they value.
“Strategy has always been one of our strengths. As we reinvigorate the agency, we’re looking to bring in fresh perspectives and seasoned professionals who fit our culture,” said Jean Grabow, managing partner Dailey. “When we met Susannah, we knew she was the right addition to lead strategy for our next chapter.”
Most recently strategic planning director with Pitch, Laracy has more than 15 years of planning experience spanning multiple categories from automotive to packaged goods to beauty. She has developed communications for iconic brands such as Lexus, Neutrogena, Masterfoods, Nestle and Pennzoil at acclaimed agencies including TBWA/Chiat/Day, McCann-Erickson, DDB NY and Team One.
“I’m thrilled to join Dailey at this pivotal moment as the agency reinvents itself,” said Laracy. “Dailey not only has an amazing heritage and clients, but its newfound independence also means the team is eager to innovate and forge new ground.”