D&AD Appoints Gravity Road as Editorial Partner for Festival and Awards

D&AD has appointed London-based creative agency Gravity Road as its editorial partner for the D&AD Festival and Awards.

As D&AD looks to become a broader platform for championing creativity, it will work with Gravity Road to build on the success and heritage of the awards, as well as the organisation’s global network.

Gravity Road has been tasked with developing a content and distribution strategy for all of D&AD’s video content around the Festival and awards show, which takes place tonight. The agency will film the awards ceremony live and in just three hours, will turn around an edit to publish across D&AD’s social and online platforms.

The agency has also produced a video series called ‘Short Stories’ to showcase this year’s awards jury. Gravity Road worked with the jury, which includes Tiffany Rolfe, Chief Creative Officer and partner at co:collective, Sascha Hanke, Partner & Executive Creative Director at Kolle Rebbe and Pann Lim, Co-Founder and Creative Director of Kinetic Singapore to demonstrate their commitment to design and creativity, and tell the stories of how they ‘made it’. The series will also be distributed across D&AD’s social and online platforms.

The D&AD Awards were established in 1962 and are seen as the highest accolade in the design and advertising industry. The Festival brings the best in advertising and design from across the globe,  under one roof for three immersive days of true creative excellence.

Mark Boyd, Gravity Road Founder said: “We’re all keen to champion industry craft and the brilliant work of D&AD. With so much good stuff going on at the festival, the challenge is how to capture that and package all this in a way that will be useful to those D&AD supporters not at the event. The challenge is a good one:  how to design video content that isn’t just more stuff.”

Tim Lindsay, CEO of D&AD added: “26,000 pieces of work, 250 distinguished jurors, 150 great speakers, an exciting fringe, in the Truman Brewery, over three days; these are the raw ingredients for a very special Festival.  And who better to capture this amazing content than Gravity Road?”