Cummins&Partners, Sydney Founding Partner Kirsty Muddle Promoted as MD

After 12 months of redesigning the offering in its Sydney office, Cummins&Partners, Sydney has appointed founding partner Kirsty Muddle as its new managing director, replacing Dan Ingall, who leaves after two years.

Says Muddle: "Dan is an amazing advertising professional who stepped into a tough role during our disengagement from Vodafone and the departure of senior creative personnel. We can't thank him enough for his brilliance and patience".

"Sean Cummins and I discussed implementing a new model that has worked brilliantly in our New York office and it is built around faster, smarter and more accurate solutions to client problems."

"We have a juggernaut office in Melbourne that covers all the disciplines in the business. With this centralised system we don't need to replicate production, digital muscle and backend systems in Sydney or New York. So we can travel further faster with a core team that works in a truly unique way. It's a bit proprietorial so I don't want to say too much...but speed is the special sauce.