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Creative

CrownBet Offers Punters a Better Way to Wager in Newly Launched Campaign via The Monkeys

The integrated campaign emphasises CrownBet's ability to offer punters access to a world of premium rewards, and a world-class and more sophisticated digital product experience

CrownBet Offers Punters a Better Way to Wager in Newly Launched Campaign via The Monkeys

Demonstrating to Australian punters that when you select CrownBet you're choosing a more superior punting experience, the online betting platform has released 'Better Way to Wager' campaign via The Monkeys.

Directed by Ben Gregor through FINCH, the campaign stars Aussie actress Nicky Whelan and cricket legend Ricky Ponting and is set to run this month across broadcast, digital, press and outdoor.


 
Says Ed Owens, chief marketing officer, CrownBet: "CrownBet is setting a new tone and standard in Australian betting and we are ultimately passionate about giving our customers a better way to wager. We hope this campaign will get the whole country excited about a more premium punting experience."
 
Client: CrownBet
CMO: Ed Owens
Head of Offline Marketing: Anna Cahill
Brand Marketing Manager: Carina Healy
 
Agency: The Monkeys
CEO / Founder: Mark Green
Managing Director: Matt Michael
Creative Director: Grant Rutherford
Copywriter: Tim Pashen
Art Director: Scott Zuliani
Creative: Hugh Gurney
Creative: Chelsea Parks
Head of Broadcast: Thea Carone
Senior Broadcast Producer: Christina Wilmot
Senior Integrated Producer: Sally Lankshear
Executive Planning Director / Partner: Fabio Buresti
Strategic Planner: Charlotte Marshall
Digital Planner: Tim Smith
Business Director: Kat Kelly
Senior Content Director: Rebecca Tearle
Content Director: Veronique Proulx
Senior Content Manager: Demi Nielsen
 
Media Agency: Twenty3
Managing Director: Michael Leeds
Account Director: Maurice Smarrelli
Account Manager: Michelle Hartley

Production Company: Finch
Director: Ben Gregor
Executive Producer: Corey Esse
Producer: Catherine Anderson
DOP: Crighton Bone
Editor: Brendan Jenkins
Post Producer: Kent Boswell
Head of VFX: Andy Timms
VFX: Finch VFX
Colourist: Scott Maclean
Production Designer: Nicki Gardiner
Sound: Song Zu
Music: Ramesh Sathiah
Sound Design: Simon Kane
Casting: Peta Einberg

Photography:
Photographer: Chris Budgeon
Executive Producer: Adrian Appel