Critical Mass Hires Andrea Lennon as General Manager of APAC

Global digital experience design agency, Critical Mass, has announced that Andrea Lennon has joined the agency as General Manager for the Asia Pacific Region.   

Andrea’s remit includes agency operations, leadership on existing client relationships and new business development throughout the region. She will be based in Critical Mass’ Singapore offices and will report to Critical Mass’ Chief Operating Offer, John McLaughlin.

Andrea joins Critical Mass from WPP, where she served as Executive Vice President, Consumer Brand Lead overseeing omni-channel brand communications initiatives for Bank of America.  

Prior to WPP, Andrea worked as Group Account Director at R/GA where she lead a series of award-winning efforts as client lead for McCormick & Co., including a Cannes Lion for McCormick’s Flavorprint.   Prior to R/GA, Andrea’s background includes engagements at T3, TBWA, and JWT working across verticals to enhance and extend the value of some of the world’s most recognized brands.

“Andrea’s appointment comes at a crucial time as Critical Mass’ global client relationships are rapidly expanding in the region,” said Dianne Wilkins, Chief Executive Officer of Critical Mass.  “Her diverse background, expertise and success leading global accounts will be a major asset as we continue to develop our footprint in Asia.”