Cresta Awards Announce Jury President For Its 25th Worldwide Creative Competition
The Cresta Awards, which honour an absolute standard of creative excellence in international advertising and marketing communications since 1993, is pleased to announce its selection for 2017 Jury President, Mr. Yuya FURUKAWA, Chief Creative Officer, Dentsu Inc., Tokyo.
"The problems of scam ads and the quality of judging panels are getting serious in the awards business. Discussion in the closed judging rooms can sometimes lead to results that make people question them. The Cresta Awards has a purely mathematical judging system, and it is actually the fairest award we have." said Mr. Furukawa.
"We are thrilled and extremely honoured that Mr. Furukawa accepted our invitation to become the Grand Jury President as we celebrate Cresta's 25th anniversary. Under his leadership, Dentsu is a powerhouse of top level creativity which is evident by the many accolades they receive every year. So much so that Campaign Brief Asia listed him as their #1 Award Winning Creative Leader in 2015 and 2016." said Nancy Ross, President and Co-Founder, Cresta Awards.
Mr. Furukawa started out years ago at Dentsu as a TV writer, when advertising life was much simpler. Under his leadership today, Dentsu’s creative teams work on projects ranging from product development, branded content creation, pure content creation, including TV programs and movies, content export, space planning and design, digital platform development, business strategy and consulting, and PR to traditional advertising. Yuya himself is also involved in government projects such as the Olympic Games and the National Stadium. He is also Director of Dentsu Lab Tokyo, an initiative to bring new forms of creation through technology by combining research, ideation, and development. International accolades
for Yuya include gold, silver, bronze awards at Cannes, D&AD, One Show and Spikes, among others, as well as Grand Prix at Adfest. In 2005, he won the Creative Person of the Year award of the Japan Advertising Agencies Association. He is also a familiar face as a judge at international awards, including Cannes, D&AD, Clio, Spikes and Adfest, and as a speaker at various conferences.
Besides his work as Chief Creative Officer, Yuya is also known for writing scenarios for TV and radio programs, lyrics for pop songs, and columns for a major national newspaper and an industry magazine.
He is also the author of the book ‘All Work is the Work of Creative Direction’.
The 2017 Cresta Grand Jury is comprised of 84 members from 44 countries. The shortlist, prepared by pre-selection juries around the world, is sent to each member who judge the entries in their own time. There are no discussions, no politics and this results an emphasis being put solely on creativity.
The Cresta Awards, celebrating their 25th anniversary is open to all advertising agencies, advertisers, studios, and production companies worldwide. Both national and international campaigns may compete for the Grand Prix, Gold, Silver and Bronze Cresta statues awarded. The deadline for entries into the 2017 competition is Friday 10 March . All advertising and marketing communications used since 1 January 2016 through 31 March 2017 are eligible as entries.
Entries can be submitted online starting on February 13th at www.cresta-awards.com/registration.
Genre: PR , People , Strategy/Insight