CP+B's Showboatin' Chef

Crispin Porter Bogusky has launched a new spot for Applebee’s. The spot introduces the new "Spirited Cuisine" dishes, which are made with a touch of whisky, wine, and beer. Entitled "Showboatin Chef," the spot is the latest chapter in our ongoing "See you tomorrow" story, and highlights the culinary skill necessary to make the new Napa Chicken & Portobellos, Double Barrel Whisky Sirloins, and Brewpub Pretzels & Beer Cheese Dip.

 

And what better way to convey that skill than by enlisting the services of 19-time world “flair bartending” champion Christian Delpech? The spot shows “Chef Christian” preparing the new dishes with jaw-dropping skill and style. He expertly flips bottles, utensils, and ingredients, all while the voiceover calls him out on his impressive yet over-the-top antics. The :30 launched on TV yesterday, while the :60 below launched online.

 

 

FORMAL CLIENT NAME: Applebee's

CAMPAIGN TITLE: Spirited Cuisine

EXECUTION TITLE: "Showboatin' Chef"

AGENCY: CP+B

WORLDWIDE CHIEF CREATIVE OFFICER: Rob Reilly

CHIEF EXECUTIVE OFFICER: Andrew Keller

VP/EXECUTIVE CREATIVE DIRECTOR(s): Mark Taylor/Steve Babcock

VP/CREATIVE DIRECTOR: Allen Richardson

CREATIVE DIRECTOR:  Scott Macgregor

ASSOCIATE CREATIVE DIRECTOR/WRITER: Rich Ford

SR. ART DIRECTOR: David Gonsalves

PRINT PRODUCER: Tyler Christenson

INTEGRATED HEAD OF VIDEO: Chad Hopenwasser

EXECUTIVE INTEGRATED PRODUCER, VIDEO: Aaron Kovan

INTEGRATED PRODUCER, VIDEO: Annie Turlay

PRODUCTION COMPANY & CITY: Community Films, LA

DIRECTOR: Jared Hess

EXECUTIVE PRODUCER/HOP (PRODUCTION CO): Lizzie Schwartz, Carl Swan

PRODUCER (PRODUCTION CO): Lisa Shaw

DIRECTOR OF PHOTOGRAPHY: David Lanzenberg

POST PRODUCTION COMPANY & CITY: Method Studios, Santa Monica

LEAD ARTIST: Aidan Thomas

EDITORIAL COMPANY & CITY: Cut + Run, Santa Monica

VP EXECUTIVE PRODUCER(s)(EDITORIAL CO): Carr Shilling

PRODUCER(POST PRODUCTION COMPANY): Christie Price

EDITOR: Jay Nelson

ASSISTANT EDITOR: David Beerman

VFX ARTIST: Adam Nix

EXECUTIVE PRODUCER (AUDIO POST): Jessica Locke

MIXERS: Sam Casas, Tom Paolantonio

VISUAL EFFECTS COMPANY & CITY: Method Studios, Santa Monica

EXECUTIVE PRODUCER: Robert Owens

SENIOR PRODUCER: Stephanie Allis

VO TALENT: Jason Sudeikis

TALENT: Christian Delpech, Eileen O'Connell

EVP/GROUP CONTENT DIRECTOR: Danielle Whalen

VP/CONTENT DIRECTOR: David Corns

CONTENT MANAGEMENT SUPERVISOR: Ted Morse

CONTENT SUPERVISOR: Alex Kayne

CONTENT MANAGER: Tom Coates

ASSISTANT CONTENT MANAGER(s): Katie Funk

BUSINESS AFFAIRS: Katherine Graham-Smith

TALENT CONSULTANT: Michelle Thompson

TRAFFIC MANAGER: Megan O' Rourke / Emily Frankenfeld