CP+B Sends a Football Traitor to the Gibbets in World Cup stunt for Paddy Power

As if the result wasn’t bad enough on Saturday night, disgruntled fans were subjected to a torrid of smugness and gratuitous gloating after a punter known only as Tony started to boast on Twitter how much cash he’d won by betting on the Azzuri.

Normally that would be OK. The trouble is, Tony is an England fan and backing the Italians on the opening game of the World Cup is tantamount to treason.

When word reached Paddy he was outraged. Taking matters into his own hand, he hatched a plan to teach our Tony a lesson he’ll never forget by stringing him up in a gibbet – a medieval contraption from the 18th century used to punish traitors, murderers, highwaymen, pirates and sheep stealers – as a warning to others and for the public to point and mock.

Paddy Power said: “The last time I used my gibbet was when Max Mosley was over for dinner but that’s another story. I knew it would come in handy one day and, when I heard that Tony made a killing backing the Italians, I couldn’t think of a nicer man to blow off the cobwebs for. Look at him now, that’ll learn him, the traitor.”  

Credits

Project name: Treason Season Gibbet

Client: Paddy Power

Brief: Generate attention for Paddy Power’s World Cup Treason Season campaign

Creative agency: Crispin Porter + Bogusky

Creative Directors: Ben Walker & Matt Gooden

Creatives: Joe Bruce Kate Baker

Production Company: Talon/ Clear Channel

Agency Producer: Rob Steiner

Media agency: M2M

Market/s: UK

Live Date/s: 15.06.14