CP+B Promotes Evan Russack To Executive Director Of Digital

CP+B announced today that they have promoted Evan Russack to the newly created role of Executive Director of Digital. Based out of CP+B Boulder, Evan will lead digital, new-business efforts and work to grow digital relationships with existing clients as well as identify new opportunities. Evan will work across all of CP+B’s US offices and will report to Ivan Perez-Armendariz, CP+B’s EVP/Chief Digital Officer. 

“We are in a unique position as a full-service agency who early on understood the fundamental importance of digital and invested heavily in all aspects of development and design. This means that we are able to offer all of the development capabilities of digital shops, along with the branding expertise, strategic insights, media capabilities, research and analytics and most importantly, creative firepower of more traditional agencies,” said Perez-Armendariz. “With Evan in this role, we have a unique opportunity to continue building brands and driving client business while also leading these same companies in a parallel process of digital transformation. Both of these are necessary activities for building consumer-centric companies. In this new role, we get to bring Evan's experience leading the digital transformation of the Domino’s business to a broader set of clients."

Since joining CP+B four years ago, Evan has worked as Account Director on many of CP+B’s key clients, including Domino’s Pizza and Microsoft. For Domino’s, Evan led the digital side of the business, focusing on building out the online-ordering experience across multiple platforms and the creation of breakthrough digital projects that have garnered honors at Cannes, Clios, LIA, The Webby Awards and MIXX. These projects include Domino’s Pizza Hero for iPad, Domino’s Live, Show Us Your Pizza, the Times Square Tracker, Dominos.com User Profiles, Think Oven, Behind the Pizza and many others. For Microsoft, Evan was part of the team that launched the Xbox One with a global TV campaign last October. Most recently, he oversaw the launch of “The Tonight Show Starring Jimmy Fallon” website and mobile app for NBC around the show’s February premiere.