CP+B Opens 10th Global Office in Beijing
CP+B announced today that it has opened its 10th global office with CP+B Beijing. A full-service agency, CP+B Beijing will contribute work for Infiniti and American Airlines, two of CP+B’s global AOR accounts, as well Tencent, one of the three biggest internet companies in China.
CP+B Beijing is the agency’s second location in China, joining CP+B Hong Kong, which was established in 2015. CP+B Beijing is staffed by 18 employees and led by General Manager/Executive Creative Director Bamboo Ye, Creative Director Rong Huang, Strategy Director Kidd Yang and Business Director Lei Sun. The office is located at China Central Place, the most central business district of Beijing.
“CP+B Beijing moves the agency another step toward creating a potent arsenal of strategic and creative talent around the world,” said Lori Senecal, Global CEO, CP+B. “Our modern global model has really resonated with our clients, delivering global consistency and strong local market flair through a genuine spirit of collaboration across our 10 offices.”
For Infiniti, CP+B Beijing works with the global team based out of CP+B LA and provides full service capabilities to Infiniti China including both strategic and creative direction. On American Airlines, CP+B Beijing works in collaboration with the global team based out of CP+B Boulder, providing local insights and creative for the Chinese audience.
Prior to Beijing and Hong Kong, the agency’s latest office opening was CP+B Brazil in 2014. Additionally, in June of this year, CP+B created a strategic partnership with Swedish agency Forsman & Bodenfors to increase its arsenal of top talent in Europe. CP+B’s other offices include Boulder, Miami, Los Angeles, London, Gothenburg, Copenhagen and Stockholm.