CP+B Names Linus Karlsson Global CCO

CP+B announced today that its has hired Linus Karlsson as Global Chief Creative Officer. In this role, he will partner with Global Chief Executive Officer Erik Sollenberg to lead CP+B. He will be based in CP+B’s Boulder office.

Karlsson, an award-winning and renowned creative leader, has served as Chief Creative Officer of Global Brands at McCann-Erickson, led Chevrolet globally as Creative Chairman of Commonwealth/McCann, and co-founded Mother New York. Most recently, he founded and ran MING Utility and Entertainment Group, a creative company based upon design, technology and entertainment, which worked with clients such as IKEA, Polaroid and BMW. As part of Karlsson’s hiring, MDC Partners’ firm Plus Productions has acquired MING, and brought on MING CEO Brian DiLorenzo to lead the company.

Karlsson’s hiring comes at a time of significant momentum for the agency, which includes Erik Sollenberg joining the agency as CEO from leading Swedish creative agency and CP+B’s strategic partner, Forsman & Bodenfors. In addition, longtime client Domino’s recently announced a three-year extension of CP+B’s contract.

“Wherever Linus has been, great work has happened. He and I believe in the same things, and I can't think of anyone better to help us start some revolutions,” said Chuck Porter, Chairman, CP+B.

Erik Sollenberg, CEO, CP+B, continued, “Linus and I share similar views on all the aspects that go into great creative. He has a love of the craft of advertising and an approachable leadership style that brings out the best in people. Who could have thought that two Swedes would end up here in Boulder, running what we believe is one of the greatest agencies of our time. I am thrilled to have the opportunity to do this together with Linus.”

“I love people and building things. Helping companies grow and find their focus is my passion,” said Karlsson. “I have long been a great fan of CP+B and their spirit of surprise and entrepreneurialism – creating their very own special place in our industry. Now, we have a chance to build upon that spirit, and add to the CP+B legacy in new and exciting ways for our clients. I am honoured to join Erik, Chuck, Danielle, Vini and the team across the globe at such an exciting time for the agency.”