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CP+B Miami Names Omar Quinones Group Planning Director

13/01/2015
Advertising Agency
Miami, United States
181
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Quinones returns to CP+B from RP3 Agency

CP+B announced today that Omar Quinones has joined the agency as Group Planning Director. Quinones will lead the planning department on all CP+B Miami accounts including, vitaminwater, The Miami Dolphins, Swedish brand Tork and the Miami park and trail project The Underline, as well as CP+B equity-owned liquor brands Papa’s Pilar and Angel’s Envy.

Quinones returns to CP+B from RP3 Agency where he led brand strategy as Director of Strategy, Insights and Engagement. Prior to that he was a Senior Strategist at CP+B working on Best Buy, Burger King, Jell-O, Grey Poupon and Kraft Macaroni and Cheese, where he led the Hispanic campaign “Sabemos que te va a encantar” (We know you're going to love it) which won Gold at the Effies and Silver at the Jay Chiat Awards and a Cannes Lion. A trained psychologist, Quinones is adept at developing brand strategies focused on deeply rooted truths and cultural insights. Throughout his career at CP+B, RP3 Agency and The Vidal Partnership he has worked on a variety of multicultural accounts including Nissan, Sprint, Heineken, Johns Hopkins Medicine, Ripley’s Believe It or Not and JCPenney.

“It’s an honor to be back at CP+B and especially in Miami,” said Quinones. “Miami is the gateway to Latin America and the Caribbean and with the global accounts CP+B is winning, there are endless opportunities to expand our reach in those regions. There is so much happening and even more potential and it’s terrific to be a part of it.”

“We’re really happy to have Omar back at CP+B, especially here in Miami,” said Jeff Steinhour, agency Partner and Vice Chairman. “Omar understands people and what drives them and he particularly understands the advantages of multicultural thinking in the world today. CP+B Miami has some good momentum and bringing Omar back is certainly a great part of all that is happening here.”

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Work from Crispin Porter + Bogusky Miami
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