CP+B Miami Names Gustavo Sarkis Executive Creative Director

CP+B announced today that they have appointed Gustavo Sarkis to Executive Creative Director of CP+B Miami. In this role, Sarkis will lead the creative department on all accounts, which includes Infiniti Mexico and Latin America, The Miami Dolphins, Tork, Mission 22, The Underline and agency developed products Papa’s Pilar and Angel’s Envy.

Sarkis comes to CP+B from TBWA/Chiat Day where as a creative director he was an integral part of the team that won the pitch for the Adidas World Cup campaign. His many highly recognizable campaigns include the recent Gatorade spots “50” which showcases 50 years of sports in 60 seconds for the brands 50th anniversary, and “Fixation” where basketball greats Kevin Durant and Dwayne Wade face off against each other fueled by Gatorade. A native Brazilian, Sarkis started his career at Almap/BBDO São Paulo where he handled creative on AB-Inbev, Havaianas, Gillette, Pepsi and Volkswagen. His “Dogfish” spot for VW was named one of the best car spots in the last 50 years by the Gunn Report. His work has won numerous creative awards including ten Cannes Lions, and awards at The One Show, Clio, D&AD and LIA among others.

The addition of Sarkis is the latest move in the strengthening of the creative department, which began in December of 2013 when CP+B announced their migration to a more decentralized structure, eliminating the role of Worldwide Chief Creative Officer and realigning their creative departments by office. This structure is designed to give individual offices increased autonomy while still offering clients access to CP+B’s extensive global resources. Over the last eight months, the agency has secured recognized creative leaders including Ralph Watson at CP+B, Boulder and most recently Kevin Jones for CP+B, LA. 

“Our success has always been about the work. That’s why Andrew Keller and I have really focused on identifying and recruiting a few leaders who have demonstrated that they can produce brilliant stuff,” said Chuck Porter, Chairman of CP+B.  “ Gustavo has a real understanding of culture, and an extraordinary feel for making an emotional connection between a brand and its audience.  He has a strong entrepreneurial spirit so it seems especially fitting that he should lead our Miami office, where it all began. As the agency grew, so did Miami.  Today, the city is a magnet for global creativity and a great resource for multi-cultural talent. Gustavo is the perfect person to help us take advantage of that.”

“I’ve always admired CP+B and I’m thrilled to be joining an agency that has made advertising become a part of pop culture for so many years and in so many ways.  It is truly exciting to be here, especially at such a pivotal time in the Miami office’s growth,” said Gustavo Sarkis.