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Hires, Wins & Business

CP+B LA Adds Creative Director Sabina Hesse

Previously, Sabina worked at HEIMAT, Berlin as a creative director

CP+B LA Adds Creative Director Sabina Hesse

 CP+B announced today that they have hired creative director Sabina Hesse. Sabina will lead the agency’s work on the PayPal global account, as well as others.


Sabina joins the agency from HEIMAT, Berlin where she spent the past seven years as creative director. She started her career at Ogilvy & Mather, Frankfurt, where she won her first two Cannes Lions for the ‘Contemporary Beauty Ideal’ campaign from eating disorder prevention organization ANAD. Two years later, she moved to HEIMAT, Berlin and startred working on their most awarded client, the home improvement chain Hornbach. In 2013, she successfully lead one of the most important pitches in Germany for Otto, the nation’s largest online retailer. The new account resulted in the formation of a whole new unit for the agency, led by Sabina and her partner. At HEMAT, she has also been responsible  for clients like Airbnb, Loctite and Weightwatchers Germany.


For her work, Sabina has won numerous national and international awards, including Grand Prix at the German and European Art Directors Club as well as Cannes Lions, Clios, Eurobest, One Show and others. She has been a member of the ADC Germany since 2014.


“We’ve been a fan of Sabina’s work for quite a while and we’re super excited she’s finally agreed to join us,” said Kevin Jones, Chief Creative Officer, CP+B LA. “Her global experience makes her a great fit for PayPal as we continue rolling out work across the world.”   

Category: Business and services , Recruitment

Genre: People