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Creative in association withGear Seven
Group745

CP+B Casts Rivers and Cantone for Old Navy

25/10/2012
Advertising Agency
New York, USA
89
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Catty catwalk stars in @Radical Media-produced spot

 

Old Navy is bringing bold color back with Little Bold Dresses. They come in so many colours, your go-to dress this fall might be green, pink, blue, red or purple. Starting at $19 for women and just $15 for girls, even critics Mario Cantone and Joan Rivers can't help but agree that bold is the new black. 
 
 
Client: Old Navy
Title: Bold is the New Black
Agency: CP+B
Partner/ Worldwide CCO: Rob Reilly
Executive Creative Director: Jason Gaboriau
Creative Director(s): Robin Fitzgerald, Cameron Harris
Associate Creative Directors:: Mara Evans, Tim Blount
Sr Hispanic Copywriter: Jorge Ortega
Copywriter: Chelsea O'Brien
Art Director: Mary Dauterman
VP/ Director of Video Production: Chad Hopenwasser
VP/ Executive Integrated Producer (music): Bill Meadows
Executive Integrated Producer: Deb Drumm
Junior Producer: Jackie Maloney
Production Company: @Radical Media LLC, Santa Monica, CA
Director: Dave Meyers
Assistant Director: Knoko Chapple
Executive Producers: Jim Bouvet, Frank Scherma
Head of Production: Cathy Dunn
Production Supervisor: Lisa Brugliera
Line Producer: Scott Cunningham
DOP: Jeff Cutter
Editorial Company and City: Cut & Run, Santa Monica, CA
Head of Production: Christie Price
Executive Producer: Carr Schilling
Editor: Frank Effron
Assistant Editor: Susan Kim
Music Company & City: Search Party Music, Portland, OR
Producer: Sara Matarazzo
Composer: Nicholas Wright
Sound Design & City: Lime Studios, Santa Monica, CA
Engineer: Rohan Young, Dave Wagg
Producer: Jessica Locke
Partner/ Managing Director: Steve Erich
EVP/ Group Content Director: Danielle Whalen
Content Director: Kate Higgins
Content Management Supervisor: Melissa Krimm
Content Supervisor: Jessica Francis
Content Manager: Jennifer Hanson
Assistant Content Manager: Alex Kirk
Executive Business Affairs Manager: Amy Jacobsen
Cognitive Anthropologists: Lindsey Allison
 
Credits
Work from CPB
ALL THEIR WORK