CP+B Acquires The House Worldwide
CP+B announced today that they have acquired London-based global communications network, The House Worldwide. Additionally, they announced the appointment of Richard Pinder, co-founder of The House Worldwide, to the new role of CEO, UK and International. Prior to founding The House Worldwide, Pinder was Chief Operating Officer of Publicis Worldwide, an 80-country network and the largest brand agency in Publicis Groupe. In this new position, he will continue to build CP+B’s global network outside of the US, working closely with the management teams of CP+B’s offices in London, Scandinavia and Latin America. Pinder will also be a part of the agency’s overall management team along with CEO Andrew Keller, President Steve Erich, and Chief Operating Officer Mike Saunter.
These moves come at a time of significant international growth for CP+B. In the last year, they have opened CP+B Brazil with renowned creative team Marcos Medeiros and Andre Kassu, expanded CP+B Scandinavia to include offices in Copenhagen and Stockholm, and enhanced their senior management team’s global capabilities with the additions of Global Managing Director Spence Kramer, CP+B Brazil’s Managing Director Vinicius Reis and new CP+B Scandinavia CEO Anders Davidsson.
Pinder and his team will join CP+B’s London headquarters. CP+B London has created highly acclaimed work for Turkish Airlines, Diesel Watches, Xbox, Milka and Paddy Power. In 2013, CP+B London Co-ECDs Ben Walker and Matt Gooden were awarded the prestigious Creative Circle President's Award, which is given to the person or organization who has had the greatest impact on advertising that year.
“Our DNA has always been about creating brilliant work that delivers dramatic results for our clients,” said Chuck Porter, Chairman of CP+B, “And we’re fortunate to have exceptional creative leaders like Matt and Ben in London and Gustav Martner in Sweden. Richard is one of the most innovative and accomplished global business leaders in our industry and we couldn’t have found a better person to help guide our international growth. We welcome change, we’ve always been flexible and opportunistic, and this collaboration with Richard and his team allows us to continue to evolve new ways to make great work. That’s what it’s about.”
The House Worldwide are known for their new model of open-source collaboration that combines a senior core group of account and planning teams with award-winning creative resources in Australia, China, Singapore and throughout Europe. Their offerings include strategy, advertising, PR, digital, events and CRM, along with Path Worldwide – a new kind of creative agency focused on unlocking value in shopper behavior. Their impressive new business momentum includes winning Levi’s global marketing communications, Lenovo, the world’s largest PC company and UK retailer Argos, all in the first quarter of this year. Campaigns created for global iconic brands include Laurent Perrier and Maserati.
“I’ve admired CP+B and Chuck for the better part of two decades,” said Richard Pinder. “So it’s especially exciting to know that we will now be able to join forces to do the most talked about work in the world and drive the CP+B brand globally. This is a natural, if dramatic step forward for the model we have been building these past three years, and I believe there is huge client interest to be tapped by doing so.
