Cox Automotive Appoints Partners Andrews Aldridge to Expand its Digital Offering
Partners Andrews Aldridge, the customer engagement specialists, have been appointed by Cox Automotive to work on its customer experience and digital activity.
Cox Automotive is transforming the way the world buys and sells cars with industry-leading digital marketing, software, financial, wholesale and e-commerce solutions for customers, dealers and manufacturers.
It owns 25 market-leading global brands including Motors.co.uk, Dealer.com and Autotrader in the USA.
Partners’ initial task is to create customer-led digital products that will make the car buying and selling process easier and more transparent. The agency will prototype and iterate this using its newly launched experience lab and user testing facility.
Paul Vallois, managing partner of Partners Andrews Aldridge, said: “We’re thrilled to be working with such a forward thinking brand as Cox. Our mission is to help companies like Cox enhance customers lives and we look forward to working with them to help make the car buying process seamless for customers.”
Category: Automotive , Cars