It's soon time to announce CB Australian
Agency of the Year and NZ Agency of the Year -- and also to publish the
2018 CB Creativity/Billings Index (or Hot+Cold Chart), plus the top 10
agencies that make the 2018 CB Hot List.
Last year's is pictured left - Download the hi-res PDF: HOT+COLD-CHART-2017-HI-RES.pdf
As
far as
most agency creative directors (and increasingly, more CEOs and CMOs) on
both
sides of the Tasman are concerned, CB Agency of the Year is the most
coveted of all trade mag titles to win* - and where an agency is placed
on our annual charts ~ there are separate charts for NZ, Perth, Brisbane
and Adelaide ~ is critical to many agency's new business
performance in the coming year (that's the bit of most interest to
CEOs and CMOs!).
*In an August 2017 CB Poll of the top 40 creative ad agency CCOs and
ECDs recipients were asked, on a scale from 1 to 10 (1 least valued, 10
most valued) how do they rate winning each of the four Agency of
the Year awards. CB Agency of the Year was the most coveted with 341
points (out of a possible 400 points), followed a long way back by
AdNews on 260 points, B&T on 232 points and Mumbrella on 196 points.
34
out of the 40 replied they would be entering CB Agency of the Year,
with 24 planning to enter AdNews Agency of the Year, 14 planning to
enter B&T Agency of the Year and 12 planning to enter Mumbrella
Agency of the Year.
HONOUR ROLL:
CB AUSTRALIAN AGENCY OF THE YEAR
1987 The Campaign Palace, Sydney
1988 Saatchi & Saatchi, Sydney
1989 OMON, Sydney
1990 Saatchi & Saatchi, Sydney
1991 The Campaign Palace, Melbourne
1992 Campaign Palace, Sydney
1993 OMON, Sydney
1994 Young & Rubicam, Sydney
1995 Young & Rubicam, Sydney
1996 Clemenger Melbourne
1997 DDB Sydney
1998 The Campaign Palace, Sydney
1999 Clemenger Melbourne
2000 Leo Burnett, Sydney
2001 M&C Saatchi, Melbourne
2002 DDB Sydney
2003 Saatchi & Saatchi, Sydney
2004 Saatchi & Saatchi, Sydney
2005 Saatchi & Saatchi, Sydney
2006 George Patterson Y&R, Melbourne
2007 DDB Sydney
2008 Clemenger BBDO, Melbourne
2009 Clemenger BBDO, Melbourne
2010 Clemenger BBDO, Melbourne
2011 Clemenger BBDO, Melbourne
2012 Clemenger BBDO, Melbourne
2013 McCann, Melbourne
2014 Clemenger BBDO, Melbourne
2015 The Monkeys, Sydney
2016 Clemenger BBDO, Melbourne
HONOUR ROLL: CB NEW ZEALAND AGENCY OF THE YEAR
1999 Colenso BBDO Auckland
2000 Saatchi & Saatchi NZ
2001 Colenso BBDO Auckland
2002 Colenso BBDO Auckland
2003 DDB New Zealand
2004 Publicis Mojo Auckland
2005 Saatchi & Saatchi NZ
2006 Saatchi & Saatchi NZ
2007 DDB New Zealand
2008 Colenso BBDO Auckland
2009 DDB New Zealand
2010 DDB New Zealand and Colenso BBDO Auckland
2011 DDB New Zealand
2012 Colenso BBDO Auckland
2013 FCB New Zealand
2014 Colenso BBDO Auckland
2015 Y&R New Zealand
2016 Colenso BBDO Auckland