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Hires, Wins & Business

Coty Announces Droga5 As Lead Creative Agency For COVERGIRL

Droga5 New York, 2 months, 1 week ago

Droga5's Sarah Thompson describes the deal as a 'huge opportunity to bring a fresh point of view to a deeply loved American brand'

Coty Announces Droga5 As Lead Creative Agency For COVERGIRL

Coty Inc. today announced that Droga5 has been appointed as lead creative agency for COVERGIRL, effective immediately.

“We’re excited to partner with Droga5 on the COVERGIRL brand, an icon in beauty with incredible equity,” said Ukonwa Ojo, Senior Vice President, COVERGIRL, Coty. “Droga5’s creativity and partnership will help us bring a new perspective to beauty for this phenomenal brand.”

“This is a huge opportunity to bring a fresh point of view to a deeply loved American brand. COVERGIRL has always sought to defy traditional beauty conventions and break boundaries through its inclusive approach, and we're looking forward to continuing to grow the brand's influence in beauty and culture,” said Droga5 Global CEO, Sarah Thompson.

The financial terms of the partnership are not being disclosed

Genre: PR , Strategy/Insight