CORD's 'Best Day of My Life' music video has been nominated for a Music Week Award 2017. The film, originally shot for Shell's #makethefuture campaign, has since amassed over 47 millions views on YouTube alone after the video exploded in popularity.
The song, which was recorded in New York, features vocals from a diverse and star-studded group of performers. Oscar-winner Jennifer Hudson, Brazilian singer Luan Santana, British Performer Pixie Lott, Nigerian idol Yemi Alade and China’s pop-star Tan WeiWei were all instrumental in lending their experienced vocal abilities to give a global track local flavour and relevance. Each performer brought with them extensive social followings in their own territories and helped to spread the message of a brighter energy future and transform shares into true engagement with an interested millennial audience.
On 28th September 2016 ‘Best Day of My Life’ was launched in a favela in Rio De Janiero via Facebook Live. The viral video was promoted via YouTube, Live-Nation, Facebook and Snapchat, including an interactive music video and social media support from the artists.
You can check out the video below: