senckađ
Group745
Group745
Group745
Group745
Group745
Group745
Hires, Wins & Business in association withLBB
Group745

Cookies & Partners Wins Alleanza Luce&Gas Account

16/11/2017
Advertising Agency
Milan, Italy
22
Share
Cookies & Partners is now working on Alleanza luce&gas' Brand Strategy, naming and omnichannel communication plan

The agency of Massimo Guastini, Francesca Mudanò, Andrea di Castri and Guido Chiovato continues its growth, welcoming a new important brand in its clients portfolio: the energy provider Alleanza luce&gas, owned by Coop Alleanza 3.0, the largest Italian and European consumer co-operative.

The contract has been signed after a consultation between different communication agencies.

Cookies & Partners is now working on the Brand Strategy, the Naming and the omnichannel communication plan to make Alleanza luce&gas one of the leading reference players in Italy in the field of energy supply. 

"Working for a brand like Alleanza luce&gas is a huge satisfaction for us. - says Guido Chiovato, Cookies & Partners Executive Partner - We are ready to put our expertise at service and to collaborate with all the other players involved in the project and of course with the Company key people."

"Alleanza luce&gas is continuing its growth path and experiencing a healthy development in terms of new projects, resources, customers and new energies, keeping its focus on the well-being and care of consumers and Coop members, especially from the energy supply point of view. This focus is required now more than ever: it is a delicate historic time in Italy, because the law will soon be changed and the market won’t be a protected one anymore. - says Antonio Cerulli, Alleanza luce&gas President - Cookies & Partners is revealing itself as an important partner on the path we have undertaken and will join a team of qualified consultants that we are currently selecting. We want consumers to have all the information to make an ethical and fair choice".

Credits
Work from Cookies & Partners
ALL THEIR WORK