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Hires, Wins & Business

Cook Islands Tourism Hires The Core Agency as Digital Agency

The Core Agency, 1 week, 3 days ago

Agency wins account following a four-way pitch.

Cook Islands Tourism Hires The Core Agency as Digital Agency

The Core Agency has secured digital duties for Cook Islands Tourism, capping off an excellent year of business growth for the Sydney independent.

The agency will work alongside Dylan Harrison of The Hooligan Collective to build on the existing brand platform he has created with Cook Islands Tourism, 'Love a little paradise'. Harrison, who has partnered with Cook Islands Tourism over the last two years on creative development and film production, together with the client, invited The Core Agency to compete for the business, given its impressive track record and digital expertise.

The Core Agency has been tasked initially with developing an immersive and compelling web experience that informs visitors about the destination, inspiring them as it showcases the true beauty of its 15 Pacific islands, and facilitates the booking process. Harrison is creative directing and producing all the films for the new site.

Says Christian Finucane, creative partner, The Core Agency: "We're excited to be working with Cook Islands Tourism to highlight the amazing beauty of this unspoilt paradise. The potential for the destination in the Australian market is huge. The Cook Islands are truly a hidden gem, and we look forward to helping more people discover their next South Pacific holiday destination."

Says Karla Eggelton, director of sales and marketing, Cook Islands Tourism: "We had several options following the pitch, but The Core Agency presented outstanding strategic thinking and demonstrated considerable digital expertise."

The win comes after a highly successful past 12 months that saw the agency win new business including The Australian Nursing and Midwifery Federation, The Fred Hollows Foundation as well as extending its relationship with QBE Insurance and Sydney Airport. The agency has almost doubled in size in the past year, appointed Jane Callister as managing director and moved into larger premises in Sydney's Surry Hills.