Colenso BBDO Ranked as the World's Most Creative Ad Agency

Auckland based advertising agency, Colenso BBDO, has been ranked as the most creative advertising agency in the world in by Directory magazine’s annual Big Won Report – demonstrating that Kiwi creativity is renowned around the globe and across a number of industries.

The Directory Big Won Rankings, which are completed annually, are compiled by looking at performance of 3,853 pieces of work from 1,673 agencies around the world that have been recognised in industry awards in 2016. The scale and methodology behind the Big Won rankings make it the most respected overview of the best advertising campaigns and talent in the world.

In addition to Colenso BBDO being named the top agency for creativity Y&R Auckland was named the number 2 agency and New Zealand was ranked 3rd overall behind the USA, and the UK. 

Colenso BBDO was also ranked as the number one Direct agency. The DB Export Brewtroleum campaign, which saw beer waste turn into biofuel and sold at Gull Service Stations across the country, was also ranked the as best Direct, Outdoor / Ambient and Media campaign – and was the second most awarded campaign in the world.

Scott Coldham, Colenso BBDO Managing Director said, “To be recognised as the #1 agency in the world is truly humbling and simply unbelievable. We are rapt. The global creative marketplace is increasingly filled with very interesting, talented organisations who are doing some remarkable things, moving the world forward with their innovations - redefining how brands behave. To be at the top of that list is incredible, and to have three kiwi agencies in the top twenty is irrefutable proof that creativity in our marketplace is in fact, the best in the world.

For a full list of results please visit: www.directnewideas.com/bigwon/.