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Awards and Events

Colenso BBDO Leads The New Zealand Agency Pack At The 2017 London International Awards

Agency takes home three Gold, one Silver and five Bronze LIAs

Colenso BBDO Leads The New Zealand Agency Pack At The 2017 London International Awards

LIA, one of the most prestigious awards shows in Advertising, Digital, Technology driven work, Health & Pharma and Branded Entertainment, today announced the 2017 winners. The 32nd Annual LIA judging was held at Encore at Wynn Las Vegas, convening over a 10-day period. The juries, led by their respective jury presidents, viewed and scored every entry within their medium, ensuring that all the work was judged equally.

This year New Zealand brought home 10 of the coveted LIA statues - 3 Gold, 1 Silver and 6 Bronze.  They also attained 3 Finalists.

Colenso BBDO, Auckland has picked up three Gold, one Silver and five Bronze LIAs and three finalists, giving the agency the New Zealand's highest statue count at LIA 2017. Clemenger BBDO | Touchcast, Wellington has brought home a Bronze LIA. All of these wins attributed to BBDO being named LIA Global Network Of The Year.

Says Barbara Levy, president, LIA: "I would like to congratulate all the winners and finalists from New Zealand. 2017 was an amazing year with some exceptional work from the BBDO Network. Winning a LIA Statue was no easy feat. Our highly esteemed juries worked diligently, they visited and revisited each piece of shortlisted work again and again. Kudos to all the winners for producing some of the finest work released in the world this year."       

Child_replacement (1)-thumb-400x209-246673.jpgColenso BBDO, Auckland
•    Gold - Non-Traditional - Beverages - Alcoholic for DB Export titled "DB Export Beer Bottle Sand"
•    Gold - Radio & Audio - Campaign for Anchor - Milk Slams Campaign titled "Inside Out", "Real", "Blank Canvas"
•    Gold - TV/Cinema/Online Film - Campaign for Pedigree Child Replacement Programme titled "Treehouse", "Scared", "Hard to Impress"
•    Silver - Music & Sound - Sound Design for Anchor titled "Milk Slams - Inside Out"
•    Bronze - Health & Wellness - Corporate Communication for Anchor titled "Inside Out"
•    Bronze - Health & Wellness Craft - Use of Copywriting for Anchor titled "Milk Slams - Inside Out"
•    Bronze - Production & Post-Production - Visual Effects for Anchor titled "Milk Slams - Inside Out"
•    Bronze - TV/Cinema/Online Film - Beverages - Non-Alcoholic for Anchor titled "Milk Slams - Inside Out"
•    Bronze - TV/Cinema/Online Film - Copywriting for Anchor titled "Milk Slams - Inside Out"
•    Finalist - Health & Wellness Craft - Animation for Anchor titled "Milk Slams - Inside Out"
•    Finalist - Production & Post-Production - CGI Animation for Anchor titled "Milk Slams - Inside Out"
•    Finalist - Production & Post-Production - Direction for Anchor titled "Milk Slams - Inside Out"

KiwiRail_TCC (1).jpgClemenger BBDO Touchcast, Wellington
•    Bronze - Design - Innovative Use of Design for KiwiRail titled "The Conscious Crossing"

To view all the winners and finalists with media and full creative credits, visit https://www.liaentries.com/winners.

GRAND LIAs were awarded to:

Cossette, Toronto was awarded the Health & Wellness Craft Grand LIA for SickKids Foundation titled "SickKids VS - Undeniable".

Findasense, Bogotá was awarded the Billboard Grand LIA for Coca-Cola titled "Billboard Houses".

Forsman & Bodenfors, Gothenburg was awarded the Verbal Identity Grand LIA for Volvo V90 Cross Country titled "The Get Away Car".

FP7/CAI, Cairo was awarded the Branded Entertainment Grand LIA for Coke - Red titled "The Line Up Song".

McCann Health India, Delhi was awarded the Health & Wellness Grand LIA for Ministry of Public Health, Afghanistan titled "The Immunity Charm".

McCann Health India, Delhi was awarded the Pharmaceuticals Grand LIA for Ministry of Public Health, Afghanistan titled "The Immunity Charm".

McCann New York, New York was awarded the Integration Grand LIA for State Street Global Advisors titled "Fearless Girl".

McCann New York, New York was awarded the Non-Traditional Grand LIA for State Street Global Advisors titled "Fearless Girl".

McCann New York, New York was awarded the Ambient Grand LIA for State Street Global Advisors titled "Fearless Girl".

Ogilvy & Mather, Chicago was awarded the Design Grand LIA for Morton Salt titled "The One Moment".

Philipp und Keuntje, Hamburg was awarded the Digital Grand LIA for RIMOWA titled "RIMOWA Electronic Tag".

Scholz & Friends, Berlin was awarded the Poster Grand LIA for Der Tagesspiegel titled "Newspaper Stack - Trump".

The Mill, Los Angeles was awarded the Music Video Grand LIA for JAY-Z titled "The Story of O.J.".

The following companies were honored with the 2017 Of The Year Awards:

Network of the Year:
BBDO

Health & Pharmaceutical Network of the Year:
McCann Health

Agency of the Year: 
McCann New York

Production Company of the Year: 
AIRBAG, Melbourne

Post-Production Company of the Year: 
The Mill

Music & Sound Company of the Year: 
Factory, London

Health & Wellness Agency of the Year:
McCann Health India, Delhi

Pharmaceutical Agency of the Year:
McCann Health India, Delhi

VIEW THE FULL LIST OF WINNERS - 2017LIAWinnersList.pdf