LIA, one of the most prestigious awards shows in
Advertising, Digital, Technology driven work, Health & Pharma and
Branded Entertainment, today announced the 2017 winners. The 32nd Annual
LIA judging was held at Encore at Wynn Las Vegas, convening over a
10-day period. The juries, led by their respective jury presidents,
viewed and scored every entry within their medium, ensuring that all the
work was judged equally.
This year New Zealand brought home 10
of the coveted LIA statues - 3 Gold, 1 Silver and 6 Bronze. They also
attained 3 Finalists.
Colenso BBDO, Auckland has picked up three
Gold, one Silver and five Bronze LIAs and three finalists, giving the
agency the New Zealand's highest statue count at LIA 2017. Clemenger
BBDO | Touchcast, Wellington has brought home a Bronze LIA. All of these
wins attributed to BBDO being named LIA Global Network Of The Year.
Says Barbara Levy, president, LIA: "I would like to
congratulate all the winners and finalists from New Zealand. 2017 was an
amazing year with
some exceptional work from the BBDO Network. Winning a LIA Statue was no
easy feat. Our highly esteemed juries worked diligently, they visited
and revisited each piece of shortlisted work again and again. Kudos to
all the winners for producing some of the finest work released in the
world this year."
Colenso BBDO, Auckland
• Gold - Non-Traditional - Beverages - Alcoholic for DB Export titled "DB Export Beer Bottle Sand"
• Gold - Radio & Audio - Campaign for Anchor - Milk Slams Campaign titled "Inside Out", "Real", "Blank Canvas"
•
Gold - TV/Cinema/Online Film - Campaign for Pedigree Child Replacement
Programme titled "Treehouse", "Scared", "Hard to Impress"
• Silver - Music & Sound - Sound Design for Anchor titled "Milk Slams - Inside Out"
• Bronze - Health & Wellness - Corporate Communication for Anchor titled "Inside Out"
• Bronze - Health & Wellness Craft - Use of Copywriting for Anchor titled "Milk Slams - Inside Out"
• Bronze - Production & Post-Production - Visual Effects for Anchor titled "Milk Slams - Inside Out"
• Bronze - TV/Cinema/Online Film - Beverages - Non-Alcoholic for Anchor titled "Milk Slams - Inside Out"
• Bronze - TV/Cinema/Online Film - Copywriting for Anchor titled "Milk Slams - Inside Out"
• Finalist - Health & Wellness Craft - Animation for Anchor titled "Milk Slams - Inside Out"
• Finalist - Production & Post-Production - CGI Animation for Anchor titled "Milk Slams - Inside Out"
• Finalist - Production & Post-Production - Direction for Anchor titled "Milk Slams - Inside Out"
Clemenger BBDO Touchcast, Wellington
• Bronze - Design - Innovative Use of Design for KiwiRail titled "The Conscious Crossing"
To view all the winners and finalists with media and full creative credits, visit
https://www.liaentries.com/winners.
GRAND LIAs were awarded to:
Cossette,
Toronto was awarded the Health & Wellness Craft Grand LIA for
SickKids Foundation titled "SickKids VS - Undeniable".
Findasense, Bogotá was awarded the Billboard Grand LIA for Coca-Cola titled "Billboard Houses".
Forsman
& Bodenfors, Gothenburg was awarded the Verbal Identity Grand LIA
for Volvo V90 Cross Country titled "The Get Away Car".
FP7/CAI, Cairo was awarded the Branded Entertainment Grand LIA for Coke - Red titled "The Line Up Song".
McCann
Health India, Delhi was awarded the Health & Wellness Grand LIA for
Ministry of Public Health, Afghanistan titled "The Immunity Charm".
McCann
Health India, Delhi was awarded the Pharmaceuticals Grand LIA for
Ministry of Public Health, Afghanistan titled "The Immunity Charm".
McCann New York, New York was awarded the Integration Grand LIA for State Street Global Advisors titled "Fearless Girl".
McCann New York, New York was awarded the Non-Traditional Grand LIA for State Street Global Advisors titled "Fearless Girl".
McCann New York, New York was awarded the Ambient Grand LIA for State Street Global Advisors titled "Fearless Girl".
Ogilvy & Mather, Chicago was awarded the Design Grand LIA for Morton Salt titled "The One Moment".
Philipp und Keuntje, Hamburg was awarded the Digital Grand LIA for RIMOWA titled "RIMOWA Electronic Tag".
Scholz & Friends, Berlin was awarded the Poster Grand LIA for Der Tagesspiegel titled "Newspaper Stack - Trump".
The Mill, Los Angeles was awarded the Music Video Grand LIA for JAY-Z titled "The Story of O.J.".
The following companies were honored with the 2017 Of The Year Awards:
Network of the Year:
BBDO
Health & Pharmaceutical Network of the Year:
McCann Health
Agency of the Year:
McCann New York
Production Company of the Year:
AIRBAG, Melbourne
Post-Production Company of the Year:
The Mill
Music & Sound Company of the Year:
Factory, London
Health & Wellness Agency of the Year:
McCann Health India, Delhi
Pharmaceutical Agency of the Year:
McCann Health India, Delhi
VIEW THE FULL LIST OF WINNERS - 2017LIAWinnersList.pdf