Code's adZU Named Key Performer in Forrester Research Report
Code’s Marketing Operating System, adZU, has been ranked a fully comprehensive provider in Forrester’s Vendor Landscape Report on the Marketing Resource Management sector.
In a survey reviewing over 60 providers, adZU was one of only four systems identified by Forrester as having ‘Strong Capability’ across eight categories of the survey. adZU was ranked alongside solutions from Aprimo and SAS and ahead of platforms from IBM, SAP and WPP.
Forrester analyst, Rusty Warner, noted:“Code’s extensive portfolio differs from other offerings because it focuses primarily on advertising and media use cases, with additional tools for managing audiences, localising content, ordering merchandise, and connecting to global media partners. Marketers with brand and franchise management needs should consider Code’s adZU capabilities for media management, content versioning, and campaign localisation.”