Coca-Cola Says Goodbye to Rio 2016 with Record-breaking Campaign
With Rio 2016 Olympic Games coming to an end, Mutato launched the third and final video of the "Record Breakers" series, Coca-Cola's global digital campaign for the games.
In the series, influencers from the United States, United Kingdom, Australia and Brazil met in Rio de Janeiro during the 2016 Olympic Games to break unusual records together and enjoy the experience of being together and enjoying Coca-Cola.
In the final video, scenes of the broken records and behind the scenes material show the experience of the energetic team of influencers in Rio de Janeiro.
The campaign was considered a great success, with a study from Sprinklr ranking Coca-Cola both in the 1st and 2nd positions of most remembered brands during the games in the social media environment.
The campaign has been developing during the games under the hashtag #ThatsGold and was created by Mutato, a São Paulo-based branded content agency, part of the J. Walter Thompson group in Brazil.
Strategy: Thais Mara, Adriana Boghosian
Executive Producer: Daniel Cecconello and Lara Kaletrianos
Creative Agency: Mutato
Copywriter: Ana Paula Marques
Chief Operating Officer: Andre Passamani
Chief Creative Officer: Eduardo Camargo
Art Director: Tomás Lima
Planners: Bruno Pirim
Music and Sound
Sound Design: Sounds of 433
Editor: Danilo Tuba de Andrade, Eduardo Jarra and Lucas Bergamini
Post Production / VFX
Post Production House: André Reis, Lucas Bergamini and Gustavo Schrank
DOP: Pedro Pipano
Directors: Amadeo Canonico and Nicole Fischer
Production Manager: Breno Gonçalves and Livia Piacentini
Category: Pop/fizzy , Soft drinks
Genre: Comedy , People