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Creative

Coca-Cola Says Goodbye to Rio 2016 with Record-breaking Campaign

lbbonline.com, 3 months, 2 weeks ago

Influencers from UK, US, Australia & Brazil team up to break unusual records in campaign from Mutato

Coca-Cola Says Goodbye to Rio 2016 with Record-breaking Campaign

With Rio 2016 Olympic Games coming to an end, Mutato launched the third and final video of the "Record Breakers" series, Coca-Cola's global digital campaign for the games.

In the series, influencers from the United States, United Kingdom, Australia and Brazil met in Rio de Janeiro during the 2016 Olympic Games to break unusual records together and enjoy the experience of being together and enjoying Coca-Cola.

In the final video, scenes of the broken records and behind the scenes material show the experience of the energetic team of influencers in Rio de Janeiro. 






The campaign was considered a great success, with a study from Sprinklr ranking Coca-Cola both in the 1st and 2nd positions of most remembered brands during the games in the social media environment. 

The campaign has been developing during the games under the hashtag #ThatsGold and was created by Mutato, a São Paulo-based branded content agency, part of the J. Walter Thompson group in Brazil.

Creative Agency

Chief Creative Officer: Eduardo Camargo

Copywriter: Ana Paula Marques

Art Director: Tomás Lima

Executive Producer: Daniel Cecconello and Lara Kaletrianos

Creative Agency: Mutato

Planners: Bruno Pirim

Strategy: Thais Mara, Adriana Boghosian

Chief Operating Officer: Andre Passamani

Music and Sound

Sound Design: Sounds of 433

Offline

Editor: Danilo Tuba de Andrade, Eduardo Jarra and Lucas Bergamini

Post Production / VFX

Post Production House: André Reis, Lucas Bergamini and Gustavo Schrank

Production Company

DOP: Pedro Pipano

Directors: Amadeo Canonico and Nicole Fischer

Production Manager: Breno Gonçalves and Livia Piacentini

Category: Pop/fizzy , Soft drinks

Genre: Comedy , People