senckađ
Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Coca-Cola Removes Its Labels to Promote Equality During Ramadan

06/07/2015
Advertising Agency
Dubai, United Arab Emirates
124
Share
McCann's Dubai-based agency FP7/DXB launches No Labels cans as part of ‘Let’s Take an Extra Second’ campaign

In a time when equality and abolishing prejudices is a hot topic for discussion around the world, how does one of the leading brands like Coca-Cola join in the conversation?

In the Middle East, during the month of Ramadan, one of the world’s most well known labels has removed its own label, off its cans, in an effort to promote a world without labels and prejudices.

Coca-Cola has shared the first-ever “No Labels” cans as part of a social experiment idea during Ramadan. The cans are created to make a compelling point about removing stereotyping and prejudices. 

The cans have been released in time with Coca-Cola’s global campaign, ‘Let’s take an extra second’, where the brand invites the world to take an extra second and get to know people, in order to get rid of all the stereotypes and preconceptions one might have.

In the Middle East, a region with over 200 nationalities and a larger number of labels dividing people, these Coca-Cola cans send a powerful and timeless message that a world without labels is a world without differences. And that we are all basically all the same - human.

The cans were created by Dubai-based creative agency FP7/DXB, part of McCann Worldgroup.


Credits
Brand
Agency / Creative
More News from FP7 McCann Dubai
Work of the Week
Work of the Week: 08/03/24
08/03/2024
343
0
ALL THEIR NEWS
Work from FP7 McCann Dubai
Highlight Your Balls
Testicular Cancer Society
28/03/2024
3
0
Frequencies of Peace
Babyshop
06/03/2024
12
0
Ketchup Insurance
Heinz
05/03/2024
32
0
ALL THEIR WORK