CLIO Announces 2016 Grand Winners
The Clio Awards, esteemed international advertising, design and communications competition, announced Grand and “Of the Year” winners at its 57th annual award show held September 28 at the American Museum of Natural History in New York City. Co-hosted by Megan Mullally and Nick Offerman, the night featured tributes to the Clio Lifetime Achievement Award Winner Linda Kaplan Thaler and Clio Fashion & Beauty Lifetime Achievement Award Winner Mario Testino.
Leading creatives, marketers, agency heads and high-level executives across advertising, media, music, beauty and fashion were on hand to celebrate the year’s most innovative work. The 2016 Grand Clio Award Winners across media, music, fashion and beauty are:
Branded Content: FRED & FARID, Remy Cointreau/Louis XIII, “#Notcomingsoon” (France)
Branded Entertainment: Leo Burnett Chicago, Art Institute of Chicago, “Van Gogh BnB” (U.S.)
Digital/Mobile: McCann New York, Lockheed Martin, “The Field Trip to Mars” (U.S.)
Direct: INGO, Swedish Tourist Association, “The Swedish Number” (Sweden)
Engagement/Experiential: Venables Bell & Partners, REI, “#OptOutside” (U.S.)
Film: Biscuit Filmworks & Wieden + Kennedy, Old Spice, “Smell Legendary” (U.S.)
Innovation: INGO, Swedish Tourist Association, “The Swedish Number” (Sweden)
Out of Home: Colenso BBDO/Proximity New Zealand, DB Breweries, “Brewtroleum” (New Zealand)
Print: AlmapBBDO, Getty Images, “Endless Possibilities” (Brazil)
Product Design: fuseproject and Herman Miller, “Public Office Landscape” (U.S.)
Public Relations: Edelman, REI, “#OptOutside” (U.S.)
Clio Fashion & Beauty
Beauty: Mass: Public Relations: Edelman, Dove, “Choose Beautiful” (U.S.)
Fashion: Prestige: Integrated Campaign: Laird+Partners, Tom Ford, “Digital Fashion Presentation” (U.S.)
Clio Music – Use of Music: The Recording Academy, 58th Annual GRAMMY Awards, “Compton” (U.S.)
“Of the Year” honors were presented to those that collected the most statue points across all mediums for 2016. The honorees are:
Agency of the Year: Leo Burnett Chicago
Independent Agency of the Year: FRED & FARID
Advertiser of the Year: Microsoft
Network of the Year: BBDO
“Clio continually strives to source and celebrate the best in creativity,” said Clio President Nicole Purcell. “This season saw the launch of our new content platform, clios.com, with our Global Launch Partner Getty Images, the inclusion of another key brand under our umbrella, Ads of the World, and truly inspiring award winners. Our programs also evolved this year, with Fashion & Beauty joining Music during the main show. We were so proud to celebrate the long careers of Linda and Mario last night; and are excited for what the next year will bring for the Clio brand.”
Linda Kaplan Thaler, former chairman of Publicis Kaplan Thaler, now Publicis New York, received the Clio Lifetime Achievement Award from her former business partner Robin Koval, CEO of Truth Initiative. Graydon Carter, editor, Vanity Fair, was on hand to present Mario Testino, legendary photographer, with the Clio Fashion & Beauty Lifetime Achievement Award. An Honorary Clio Award was presented to Baz Luhrmann, director, and Hugh Evans, CEO Global Citizen, received an Honorary Clio Music Award from Chris Anderson, curator, TED.
The Clio Music portion of the evening was sponsored for the second year by Citi® Private Pass®, and introduced by Jennifer Breithaupt, managing director, Media, Advertising and Global Entertainment at Citi. Clio Music included performances by Andra Day and Montell Jordan, both of which appeared on the 2016 Billboard and Clio Music Charts powered by Shazam. Day performed a medley including “Someday at Christmas,” featured in the Apple spot of the same name, as well as “Rise Up” and “I Want It All”, and Jordan performed “This is How We Do It” from Persil’s #1 Rated.
All Grand, Gold, Silver and Bronze winners across Clio, Clio Fashion & Beauty and Clio Music are available on the new Clio digital platform, clios.com.