Clemenger NZ Consolidates Touchcast Auckland with Colenso BBDO and Proximity Auckland
Clemenger Group New Zealand is consolidating
Touchcast Auckland and Proximity Auckland with Colenso BBDO to keep in
front of changes in the marketing services environment and reflect
global trends in integration.
In order to deliver one unified team, the Group is consolidating Proximity, Touchcast and Colenso BBDO under one unified brand: Colenso BBDO. The result will be a powerhouse agency providing market leading capabilities across digital, data, direct/CRM, customer experience, advertising, experiential, marcomms public relations and retail.
Leading marketers are demanding seamless, integrated and highly innovative communications across all channels - in one place. Now we can do that operating as one team, one bottom line and one mission to give New Zealand clients an unfair share of talent and resources.
In order to deliver one unified team, the Group is consolidating Proximity, Touchcast and Colenso BBDO under one unified brand: Colenso BBDO. The result will be a powerhouse agency providing market leading capabilities across digital, data, direct/CRM, customer experience, advertising, experiential, marcomms public relations and retail.
Leading marketers are demanding seamless, integrated and highly innovative communications across all channels - in one place. Now we can do that operating as one team, one bottom line and one mission to give New Zealand clients an unfair share of talent and resources.
Says Jim Moser (pictured), CEO of the Clemenger Group New Zealand: "Now, more than
ever, our clients are looking for deep specialisation and expertise
within our group; however, managing these capabilities across an
increasingly wide spectrum of companies is becoming inefficient and
ineffective, especially at a time when integration and collaboration are
critical.
"It is our intention to leverage the digital experience capabilities of Touchcast, together with the customer experience and data capabilities of Proximity, to unlock customer insights that further fuel the brilliant creativity from Colenso BBDO. This combination and agile approach will make the output that much more powerful, more relevant and more precisely targeted. It is an offer that is unmatched in the market."
The Touchcast Auckland team of 25 digital specialists will relocate to 100 College Hill effective January, 2017. The key leadership at Touchcast Auckland will take on leadership roles within the combined entity. They include Jacqui Copas (general manager), Mark Coleman (technical director), Dean Pomfrett (design director) and Steve Pountney (head of client service). Andrew Hawley (managing director Touchcast Auckland and Wellington) will take on a consulting role in Auckland to help manage the transition and keep our digital capabilities world-leading at Colenso BBDO.
Says Nick Worthington, creative chairman of Colenso BBDO: "Colenso BBDO is recognised locally, regionally and globally as a creative powerhouse. These combined resources will further enhance our innovative thinking allowing us to collectively provide an even greater depth of service and capabilities. Operating together, in one place, will make a big difference for our creative work and the resulting success of our clients."
"It is our intention to leverage the digital experience capabilities of Touchcast, together with the customer experience and data capabilities of Proximity, to unlock customer insights that further fuel the brilliant creativity from Colenso BBDO. This combination and agile approach will make the output that much more powerful, more relevant and more precisely targeted. It is an offer that is unmatched in the market."
The Touchcast Auckland team of 25 digital specialists will relocate to 100 College Hill effective January, 2017. The key leadership at Touchcast Auckland will take on leadership roles within the combined entity. They include Jacqui Copas (general manager), Mark Coleman (technical director), Dean Pomfrett (design director) and Steve Pountney (head of client service). Andrew Hawley (managing director Touchcast Auckland and Wellington) will take on a consulting role in Auckland to help manage the transition and keep our digital capabilities world-leading at Colenso BBDO.
Says Nick Worthington, creative chairman of Colenso BBDO: "Colenso BBDO is recognised locally, regionally and globally as a creative powerhouse. These combined resources will further enhance our innovative thinking allowing us to collectively provide an even greater depth of service and capabilities. Operating together, in one place, will make a big difference for our creative work and the resulting success of our clients."
