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Awards and Events

Clemenger BBDO Melbourne Tops Campaign Brief's THE WORK 2018

Clemenger BBDO Wellington, Cheil Hong Kong, The Nine Shanghai and Leo Burnett Melbourne round off the top 5

Clemenger BBDO Melbourne Tops Campaign Brief's THE WORK 2018

Creative powerhouse Clemenger BBDO Melbourne has again come out on top as the best performing agency in Campaign Brief's THE WORK 2018. This year Clemenger BBDO Melbourne has 30 Acceptances that made the cut from their 45 submitted entries. In THE WORK 2017 they also had the most acceptances with 37.

Sister agency, Clemenger BBDO Wellington was the second highest ranked agency in THE WORK 2018 with 26 Acceptances. It was a good increase for the agency as last year they ranked overall at #6.

At #3 in Asia Pacific is Cheil Worldwide Hong Kong and The Nine Shanghai. Cheil Worldwide Hong Kong continued their strong creative performance with 24 Acceptances. A star at award shows over the past 18 months, Cheil moved up to #3 from #10 position overall last year in THE WORK 2018.

Hot independent creative agency The Nine Shanghai is equal third best performing agency in THE WORK 2018 with a creditable 24 Acceptances from their 94 submitted entries this year.
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Leo Burnett Melbourne is ranked #5 in Asia Pacific with 20 Acceptances.

At equal #6 with 19 Acceptances is top Thailand agency BBDO Bangkok and BMF Sydney.

The eighth highest ranked agencies are two Taiwanese agencies - ADK Taiwan and Ogilvy & Mather Taiwan.

You've Gotta Have a Team.jpgRounding out this year's top 10 agencies in THE WORK 2018 are 4 agencies with 16 Acceptances each - Colenso BBDO New Zealand, Hakuhodo Indonesia, Leo Burnett Taiwan and TBWA\Sydney

This year saw a strong showing across Asia-Pacific with agencies from Australia, China, Thailand, New Zealand, Taiwan and Hong Kong all ranked in the top 10 best performing agencies. Australia has 4 agencies in the Top 10 ranking and Taiwan, for the first time, has 3 with ADK Taiwan, Ogilvy & Mather Taiwan and Leo Burnett Taiwan all placed highly.

Making up the Top 20 in Asia Pacific are 4 agencies at #14 with 15 Acceptances - CHE Proximity Melbourne, GreyNJ United Bangkok, Ogilvy & Mather India, and Ogilvy & Mather Thailand. BWM Dentsu Australia and DDB Sydney have 14 Acceptances each ranking at equal #18. Completing the Top 20 is Beijing Dentsu Advertising, China with 13 Acceptances.

THE WORK is unique throughout the region in that only already award-winning ads and campaigns can be entered. This year 2,456 entries were received including 563 entries from Australia, 375 from Taiwan, 286 from China, 265 from Thailand, 221 from New Zealand, 210 from The Philippines and 162 from Indonesia.

Now in its 16th year, THE WORK 2017 features the very best advertising of the year from Australia, New Zealand and Asia. Published by Campaign Brief, THE WORK is recognised as a true record of creativity for the entire region.
 
To qualify for entry the ad or campaign must have already passed the test and been a finalist or winner at an international, regional or local awards show. Entries are open to all agencies, production companies, individuals and suppliers who are based in Asia, Australia and New Zealand.

TOP AGENCIES IN THE WORK 2018

#1 Clemenger BBDO Melbourne    30

#2 Clemenger BBDO Wellington    26

#3 Cheil Worldwide Hong Kong    24
#3 The Nine Shanghai    24

#5 Leo Burnett Melbourne    20

#6 BBDO Bangkok    19
#6 BMF Sydney    19

#8 ADK Taiwan    17
#8 Ogilvy & Mather  Taiwan    17

#10 Colenso BBDO NZ    16
#10 Hakuhodo Indonesia    16
#10 Leo Burnett Taiwan    16
#10 TBWA\Sydney    16

#14 CHE Proximity Melbourne    15
#14 GreyNJ United Bangkok    15
#14 Ogilvy & Mather India    15
#14 Ogilvy & Mather Thailand    15

#18 BWM Dentsu Australia    14
#18 DDB Sydney    14

#20 Beijing Dentsu Advertising, China    13

#21 J. Walter Thompson Sydney    12
#21 Leo Burnett Sydney    12
#21 McCann Worldroup India    12
#21 mcgarrybowen Shanghai    12
#21 Special Group NZ    12

#26 Host/Havas Sydney    11
#26 McCann Worldgroup Philippines    11

#28 Publicis Shanghai    10

#29 TBWA\Shanghai    9

#30 BBDO Guerrero Philippines    8
#30 Dentsu Indonesia    8
#30 Dentsu Jayme Syfu Philippines    8
#30 Dentsu One Taipei     8
#30 Ensemble Worldwide Malaysia    8
#30 J. Walter Thompson New Zealand    8
#30 TBWA\Santiago Mangada Puno    8

#37 DDB Group NZ    7
#37 Dentsu Taiwan Inc.    7
#37 J. Walter Thompson Taipei    7
#37 Jim Jam Ideas Sydney    7
#37 M&C Saatchi Sydney    7
#37 Marcel Sydney    7
#37 Ogilvy Australia Melbourne    7
#37 Saatchi & Saatchi Sydney    7


In terms of most Acceptances, Australia was the top performer with 300 from 563 entries. Taiwan had the second most Acceptances with 89 from their 375 entries followed by New Zealand, also with 89 from 221 entries. China had 81 Acceptances from 286 entries and Thailand had 66 entries from their 265 entries.

TOP PERFORMERS IN EACH COUNTRY


AUSTRALIA
#1 Clemenger BBDO Melbourne    30
#2 Leo Burnett Melbourne    20
#3 BMF Sydney    19
#4 TBWA\Sydney    16
#5 CHE Proximity    15
#6 BWM Dentsu    14
#6 DDB Sydney    14
#8 J. Walter Thompson Sydney    12
#8 Leo Burnett Sydney    12
#10 Host/Havas Sydney    11
#11 Jim Jam Ideas Sydney    7
#11 M&C Saatchi Sydney    7
#11 Marcel Sydney    7
#11 Ogilvy Australia Melbourne    7
#11 Saatchi & Saatchi Sydney    7
#16 The Monkeys Sydney    6

CHINA
#1 The Nine Shanghai    24
#2 Beijing Dentsu Advertising Co Ltd    13
#3 mcgarrybowen Shanghai    12
#4 Publicis Shanghai    10
#5 TBWA\Shanghai    9
#6 AKQA Shanghai    5
#7 McCann Shanghai    4

PHILIPPINES
#1 McCann Worldgroup Philippines    11
#2 BBDO Guerrero Philippines    8
#2 Dentsu Jayme Syfu Philippines    8
#2 TBWA\Santiago Mangada Puno    8
#5 DDB Tribal Worldwide Philippines    6
#5 J. Walter Thompson Philippines    6
#7 Petch Philippines    4

HONG KONG
#1 Cheil Worldwide Hong Kong    24
#2 Grey Group Hong Kong    5

INDIA
#1 Ogilvy & Mather India    15
#2 McCann Worldgroup India    12
#3 BBDO India    4

TAIWAN
#1 ADK Taiwan    17
#1 Ogilvy & Mather  Taiwan    17
#3 Leo Burnett Taiwan    16
#4 Dentsu One Taipei    8
#5 Dentsu Taiwan Inc.    7
#5 J. Walter Thompson Taipei    7
#7 Inspire Advertising Taiwan    5
#7 Medialand Digital Strategy Taiwan    5

THAILAND
#1 BBDO Bangkok    19
#2 Ogilvy & Mather Thailand    15
#2 GreyNJ United Bangkok    15
#4 TBWA (Thailand) Co. Ltd Bangkok    5
#5 CJ Worx Bangkok    4
#6 Rabbit Digital Group Bangkok    4

INDONESIA
#1 Hakuhodo Indonesia    16
#2 Dentsu Indonesia    8
#3 IRIS Jakarta    5

MALAYSIA
#1 Ensemble Worldwide Malaysia    8
#2 Leo Burnett Malaysia    6

NEW ZEALAND
#1 Clemenger BBDO Wellington    26
#2 Colenso BBDO NZ    16
#3 Special Group NZ    12
#4 J. Walter Thompson New Zealand    8
#5 DDB Group NZ    7
#6 Ogilvy & Mather New Zealand    6
#7 FCB New Zealand    5

SINGAPORE
#1 Havas Singapore    2
#1 Ogilvy & Mather Singapore    2
#1 Zeno Group Singapore    2

JAPAN
#1 Beacon Communications K.K. Japan    4

VIETNAM
BBDO Vietnam    3


TOP 20 EXECUTIVE CREATIVE DIRECTORS 2018

Stpehen de Wolf (L) and Evan Roberts (R)-thumb-400x284-260457.jpg#1  James McGrath/Stephen de Wolf - pictured right/Evan Roberts - far right (Clemenger BBDO Melbourne)

#2  Brigid Alkema (Clemenger BBDO Wellington)

#3  Paul Chan (Cheil Worldwide Hong Kong)
#3  Jody Xiong (The Nine Shanghai
)

#5  Jason Williams (Leo Burnett Melbourne - below right)

#6  Suthisak Sucharittanonta/Anuwat Nitipanont (BBDO Bangkok)
CD (1).jpg#6  Cam Blackley (ex BMF Sydney - below far right)

#8  Richard Yu (ADK Taiwan)
#8  Jenifer Hu (Ogilvy & Mather Taiwan)

#10  Nick Worthington/Levi Slavin (Colenso BBDO Auckland)
#10  Woon Hoh/Chow Kok Keong (Hakuhodo Indonesia)
#10  Murphy Chou (Leo Burnett Taiwan)
#10  Andy DiLallo (TBWA\Sydney)

#14  Ant White (CHE Proximity Melbourne)
#14  Sonal Dabral (Ogilvy & Mather India)
#14  Jureeporn Thaidumrong (GreynJ United Thailand)
#14  Wisit Lumsiricharoenchoke/Nopadol Srieatikajohn (Ogilvy & Mather Bangkok)

#18  Rob Belgiovane (BWM Dentsu Australia)
#18  Toby Talbot (DDB Sydney)

#20  Kazuki Tsuburaku (Beijing Dentsu Advertising, China)

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