Jason will work across the MARS Petcare and Confectionery portfolio
Clemenger BBDO, Melbourne has announced the appointment of Jason Olive
as communications planner across the MARS Petcare and Confectionery
portfolio.
Joining from Mediabrands' Society, where he was the
agency's head of strategy and content, Olive's role will see him
facilitate innovation and integration across all marketing channels for
MARS by partnering with Clemenger BBDO Melbourne and Mediacom's planning
departments.
Says Paul-Rees Jones, executive planning director,
Clemenger BBDO Melbourne: "Bringing strategic rigour to how we execute
work and bring it to life across every channel has never been more
pronounced, and this is something Mars recognises across all of its
businesses globally. To have someone with Jason's breadth of experience,
innovative mind- set and naturally collaborative manner to drive this
is something we're looking-forward to."
Says Olive: "Clemenger is
a truly future focused creative agency with a wealth of digital talent -
something that really attracted me to the business. Likewise, having
worked with a number of FMCG brands and retailers I have always admired
the data-driven approach Mars has taken as a business, and am looking
forward to helping the team produce fantastic work."