Clemenger BBDO Enlists Aardman for Superb Stop Motion Christmas Ad for Myer

This weekend Myer will launch its 2015 Christmas campaign, created by Clemenger BBDO Melbourne.

Titled ‘Where Christmas Comes For Christmas’, the campaign will launch with a 60 second stop-motion film featuring four Christmas characters making their way through a winter wonderland to buy their Christmas gifts.

Created with Aardman, the four-month production process saw each of the characters sculpted by hand and filmed frame by frame.

Clemenger BBDO Melbourne Creative Director Evan Roberts said, “Myer has always been a destination for Christmas. We figured that goes for everyone, including little Christmas icons like reindeers and elves.”

Stephen de Wolf, Creative Director at Clemenger BBDO Melbourne, said, “We wanted to bring a little bit of magic back to Christmas this year, but without being typically saccharine about it. The result is something beautiful and whimsical, but with a uniquely Australian tone. We hope you like it.”

Beyond the brand film, the story of these characters runs through retail TVCs, posters, press, microsite, social, catalogues, shopping bags, staff uniforms, wrapping paper, gift cards and visual merchandise displays. Every touch point at Myer has been transformed with the campaign designed to direct consumers towards Myer’s Christmas gift destination, the ‘Giftorium’. 

Myer Chief Merchandising and Marketing Officer and Deputy CEO, Daniel Bracken, said, “Christmas is a time when a Department Store comes into its own. As a destination for Christmas gifts, Myer is unrivalled and we are proud to have created Christmas memories for Australians for many years. Whether it’s the Christmas windows at Myer Melbourne, visiting Santa inside our stores or the excitement of finding the perfect gift at our enhanced and expanded Giftorium, Myer is THE Christmas destination.”