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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Classic Story of Peter Pan Revived as a Sci-Fi Blockbuster for Kia

08/05/2018
Production Company
London, United Kingdom
250
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Set in 2030, the Innocean-created spot was produced by Markenfilm and directed by Philippe André
Why not Peter Pan against Hook? 

In 2030, the not-too-distant-future, Peter Pan returns as a righteous hero defending Neverland from Hook who monopolizes technologies. 

Directed by Philippe André, who is represented by Skunk in the US, this thrilling new campaign aims to play off Kia’s new vision for future mobility 'Boundless for All' to allow all – not just the privileged few – to benefit from new technologies. 

Philippe André brings this futuristic dream to life whilst capturing Kia’s unique spirit of challenge and passion for innovation. The company's own brand identity naturally blended in this delightful film as Peter addresses issues from new perspectives and approaches. 

According to a statement from Kia: “Our goal was to convey difficult future technologies in an easy-to-understand and friendly way through the fairy tale. And Peter Pan’s story plot was a perfect match for our project to entail our philosophy.” 

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Brand
Agency / Creative
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Post Production / VFX
Editorial