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Chobani Appoints Cummins&Partners, Melbourne

14/12/2016
Advertising Agency
Sydney, Australia
13
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Agency tasked with further building the brand in Australia.
Yogurt brand Chobani has appointed Cummins&Partners as its communications partner. The win follows a competitive pitch earlier this year.

Says Damian Young, general manager - marketing at Chobani: "As a brand, we've always looked to challenge the conventional ways of doing things, whether that's the right way to make great tasting yoghurt or how we approach marketing what we passionately believe is the best product in the category. We felt an instant 'click' with C&P, because that's how they see things too."

Says Tom Ward, managing director of C&P Melbourne: "Chobani is one of the world's most interesting brands, fuelled by an unerring passion for quality and doing the right thing, and with a natural grasp of the modern rules of marketing. We're absolutely delighted to be working with them to bring our modern creative:media approach to the challenge of getting more great tasting Chobani yogurt into more Australian fridges."
Credits
Work from Cummins&Partners Sydney
A Life Changing Movement
Cerebral Palsy Alliance (CPA)
12/07/2023
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