Agency tasked with further building the brand in Australia.
Yogurt brand Chobani has appointed Cummins&Partners as its communications partner. The
win follows a competitive pitch earlier this year.
Says Damian Young, general
manager - marketing at Chobani: "As a brand, we've always looked to
challenge the conventional ways of doing things, whether that's the
right way to make great tasting yoghurt or how we approach marketing
what we passionately believe is the best product in the category. We
felt an instant 'click' with C&P, because that's how they see things
too."
Says Tom Ward, managing director of C&P Melbourne:
"Chobani is one of the world's most interesting brands, fuelled by an
unerring passion for quality and doing the right thing, and with a
natural grasp of the modern rules of marketing. We're absolutely
delighted to be working with them to bring our modern creative:media
approach to the challenge of getting more great tasting Chobani yogurt
into more Australian fridges."