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Hires, Wins & Business

Chivas Regal Appoints McCann London as Global Agency of Record

The business was previously held by Havas London

Chivas Regal Appoints McCann London as Global Agency of Record

Pernod Ricard-owned Scotch whisky brand Chivas Regal has awarded its global advertising business to integrated creative agency McCann London, following a four-way pitch.

The business was previously held by Havas London, which was responsible for creating the long-running and globally-activated "Win The Right Way" campaign.

Chivas Regal Global Marketing Director Richard Black said: “The McCann team impressed with their fresh creative and strategic thinking, which we believe will help take Chivas to the next level. We look forward to a long and fruitful partnership.”

Alex Lubar, CEO at McCann London, said: “We are over the moon with our appointment on the Chivas brand. To date, the team has been a wonderfully collaborative partner and the opportunities for the brand moving forward are immense.”
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