Chihuahua or Muffin? Cookies & Partners Launches New Work for THRON
Milan-based agency Cookies & Partners continues its growth with a new account win. THRON, founded by Nicola Meneghello and Dario De Agostini, is considered among the top 20 digital asset management companies in the world.
Cookies & Partners has worked on the brand strategy, brand template and the brand identity book for the company, and will now be working on content for social channels.
"Having a client like THRON helps us improve our own work," says Massimo Guastini, C&P Executive Partner. "And we will also recommend it to our other clients. THRON is not just an intelligent DAM. It's a crucial tool for marketers - both companies and agencies - because it not only orders content but, through tags, also gives back precious information on users (even anonymous ones) who have read the content."
"It’s been a while since we've found a partner that was able to understand a sophisticated subject such as content intelligence, and who are also able to communicate it in a simple and contemporary way," concludes Nicola Meneghello, THRON CEO.
