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Cannes Lions

Cheil WW India Scores a Silver Glass Lion

Campaign built around the fact that the United Nations considers India to be the most dangerous place in the world to be born a girl

Cheil WW India Scores a Silver Glass Lion

Cheil WW India has scored a Silver in the Glass Lions category, which is designed to recognise work that challenges gender bias and shatters stereotypical images for ‘Seema Nagar - Samsung Technical School’.

This campaign was built around the fact that the United Nations considers India to be the most dangerous place in the world to be born a girl, with many Indian parents going any length to have a son and not a daughter, with some even killing their children. Many refuse to call their daughters, daughters. Instead they call them ‘beta’, a Hindi word for son, thereby denying their true identity.   The work highlighted the struggles of Seema Nagar, a student of Samsung Technical School, Jaipur. Her eventual triumph against entrenched patriarchy was helped in part by her training at Samsung Technical School and the moving film was admired by many, including Kalraj Mishra, a Cabinet Minister in the Government of India.  

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