Cheil Ukraine’s Anton Kudinov Wins 2015 ADC*E Greatness Challenge

The Art Directors Club of Europe (ADC*E) has crowned Ukrainian copywriter Anton Kudinov as the winner of the 2nd annual Greatness Challenge.

The Greatness Challenge is an amazing opportunity for young professional creatives to earn a place on the jury of the prestigious ADC*E Awards.

This year, entrants were asked to use their creative wits to successfully raise the funds finance their attendance at the 2nd European Creativity Festival in Barcelona. Upon successfully reaching their target, teams would become eligible to enter the competition by submitting a case study to be judged by the ADC*E Board, led by current President Amir Kassaei.

Judged upon the criteria of originality, execution and effectiveness, copywriter Anton Kudinov (Cheil Ukraine) was selected as the 2015 winner, and you can view his winning entry below.

The Greatness Challenge

All those that successfully complete the Greatness Challenge win the unique opportunity to go behind the scenes of the ADC*E Awards and sit alongside Europe’s most esteemed creatives on the Awards juries. As Junior Jurors, they can take part in discussions, gain insight into the selection process and see how their own perceptions contrast with the professional jury from their exclusive vantage point.

In total, eight young professionals took part in the 2015 Awards as Junior Jurors:

Portugal (CCP) - Hugo Suissas, Art Director at excentricGrey

Portugal (CCP) - Tiago Silva, Copywriter at excentricGrey

Romania (ADC*RO) – Dragos Raicu, Copywriter at FCB Bucharest

Romania (ADC*RO) – Simona Suman, Copywriter at McCann Bucharest

Spain (ADG-FAD) – Marcos Garcia, Junior Creative at CHINA Madrid

Spain (ADG-FAD) – Rodrigo Molinaro, Junior Creative at CHINA Madrid

Ukraine (ADC*UA) – Anton Kudinov*, Copywriter at Cheil Ukraine

Ukraine (ADC*UA) – Iuliana Pianykh, Digital Promotion Specialist at Peppermint Interactive

The Greatness Challenge is open to young professionals with no more than two years industry experience. Creatives can enter individually, or in teams of two, and each ADC*E member nation is responsible for selecting one team to represent them.

The Creative Express

As the overall winner, Anton also earns a place on the upcoming edition of the ADC*E’s rising star programme, the Creative Express.

The Creative Express brings together the continent’s best young art directors, copywriters and designers for a unique learning experience with their international peers. Taking place 11-13 November, the 5th edition will see attendees work together to tackle a real-world business challenge in a classroom like no other: a Scandinavian cruise ship.

Hosted by Finnish club Grafia and Viking Line Ferries, you can follow the 5th Creative Express on the ADC*E Facebook page.

The 2nd European Creativity Festival

Judging of the 2015 ADC*E Awards took place during the 2nd European Creativity Festival. Created to celebrate and recognize the art of creativity, graphic design and new creative solutions, the Festival featured a packed programme of lectures, creative panels and talks delivered by the most creative, innovative and inspiring people from across Europe.

This year, Leo Burnett London were awarded the Grand Prix at the 24th Best of European Design and Advertising ADC*E Awards for its campaign “#LikeAGirl” for Procter & Gamble brand Always. In total 25 Gold, 44 Silver and 110 Nominations were awarded from a total of 667 entries from 21 European nations at the 2015 Awards.