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Creative

Checkers & Rally’s Launches #CheeseBarter on National Cheeseburger Day

Fitzco social media campaign urges Fast Foodies to show their cheeseburger love

Checkers & Rally’s Launches #CheeseBarter on National Cheeseburger Day

Checkers & Rally’s is making a Fast Foodie’s cheeseburger dreams come true this National Cheeseburger Day (September 18). On Tuesday, the brand will ask fans to tell us what they’re willing to do to get a free year of Checker/Rallyburger with cheese. The lucky winner with the boldest idea will take the prize.

Full-service advertising agency Fitzco created a social media campaign to support #CheeseBarter, which is running for 24 hours on Twitter, Facebook and Instagram. Entrants will post their craziest ideas with #CheeseBarter and #contest, and the most creative entry will be chosen and announced the following week.


“Lots of brands have cheeseburgers, but Checkers & Rally’s has the best in the game, and we want to reward our Fast Foodie’s passion for our cheeseburgers with a year-long supply in honor of National Cheeseburger Day,” Doug Circle, Social Media Manager at Checkers explained.

Checkers & Rally’s Restaurants, Inc. began as two separate but similar restaurant concepts -- Checkers and Rally’s. In 1999 the brands were merged into a single system. Today the brand generates $800 million in annual system-wide sales, with notable strength in the Southeast, Mid-Atlantic and Midwest. 
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Client

Brand: Checkers & Rally’s

Creative Agency

Creative Agency: Fitzco

Chief Creative Officer: Noel Cottrell

Group Creative Director: Wes Whitener

Group Account Director: Jeff Quick

Senior Art Director: Seth McWhorter

Senior Copywriter: Rado Quick

Account Director: Emily Enderson

Group Connections Strategy Director: Marnie Tyler

Social Director: Katy Tenerovich

Sr. Project Manager: Allison Ponce

Junior Art Director: Andrey Ter-Grigorian

Junior Copywriter: Juliana Hardesty

Account Supervisor: Carter Johnson

Chief Strategy Officer: David Matathia

Account Managers: Chandler Melton, Lauren Edwards

Strategy Director: Greg Shumchenia

Category: Fast food , Retail and restaurants

Genre: Digital