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Check Out Britney Spears, Van Halen & Frank Sinatra's Bizarre Requests

22/01/2015
Marketing & PR
New York, United States
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Process director Clubhouse puts celebrity demands on display inspired by Van Halen's 'no brown M&M's'

Independent production company Process is releasing “No Brown M&M’s,” a web series of 30-second videos this month that feature the things celebrities place on their riders, an often-hilarious list of items stars demand before they agree to perform.

The series, directed by creative trio, Clubhouse, will feature four initial episodes that highlight the requests of Britney Spears, Frank Sinatra, Lou Reed, and Van Halen who’s infamous “no brown M&M’s” request inspired the project. The simple stylized shots contrasted on a clean white background amplify the bizarre demands. The list of succinctly narrated items includes Britney Spears’ framed photo of Princess Diana, Frank Sinatra’s old Hollywood fare of booze and cigarettes, and Lou Reed’s surprisingly selection of fresh fruit and vegetables.

This project was a great deviation for the trio, as they were able to create lighthearted pieces of short content that juxtapose the serious long-form documentaries they have become known for.





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