Channel 4’s 'We’re the Superhumans’: We Did it – and So Can You
The AccessVFX event at MPC this Thursday will discuss how to increase disability representation across advertising production
4creative’s Shananne Lane, Executive Producer of Channel 4’s award-winning Paralympics film ‘We’re the Superhumans’, and Senior Producer Louise Oliver, offer the industry a rare glimpse into how they and their team, along with director Dougal Wilson at Blink, managed to pull the film off even with the enormous challenges faced, including a hugely diverse cast of over 140. Shananne and Louise share stories from their experience, what they learned — and the practical steps the industry can apply to increasing disability representation across advertising productions.
As one of 4creative’s founding staff, Shananne has been responsible for delivering an enormous body of work across the Channel 4 portfolio from traditional commercials, brand campaigns, print and digital to full Channel launches and rebrands.
She has always pushed the creative remit of 4creative, striving to lift work way above what was once just seen as tv promos, to Cannes Gold Lions Grand Prix and Black Pencil worthiness.
Her most recent projects have included delivering the Channel 4 rebrand, the Grand Prix winning 2016 Rio Paralympics ‘We’re the Superhumans’ campaign, and the Channel 4 launch of the Great British Bake Off!