Champagne Pol Roger Selects St Luke’s as Agency of Record

Pol Roger, one of the most respected Champagne houses, has appointed St Luke’s to their advertising account. Pol Roger held a number of chemistry meetings in 2016 and awarded St Luke’s the account without a pitch. The review was handled directly.

Work will begin on the account immediately, with St Luke’s creating an integrated campaign, as Pol Roger looks to revitalise their comms and appeal to a younger audience. Pol Roger, the most British of Champagnes, has its history firmly formed within the UK. Pol Roger is one of the few Champagne houses to hold the Royal Warrant, it was the Champagne served at the royal wedding for the Duke and Duchess of Cambridge and has its foundations steeped in British military and sporting history. Being an independent Champagne house, and Winston Churchill’s tipple of choice, Pol Roger has a deep history to share.

The new strapline, A Duty to Delight, expresses the time and dedication Pol Roger takes in making each bottle of champagne, and references its long association with Britain’s duty-bound military, political and royal classes.

The campaign will launch the latest 2008 Vintage, marking Winston Churchill’s first order of the Pol Roger cuvée. Throughout 2017, St Luke’s will be creating ATL, digital and social content for the UK.

A Duty to Delight is now on the Pol Roger website and will launch in press in the Evening Standard, Stella and Financial Times Weekend from 9th March.

Neil Henderson, CEO at St Luke’s said, "For good reason Pol Roger is the choice of the discerning Champagne drinker, and we are delighted to be the agency letting a few more people in on the secret."

Paul Graham, Business Development Director at Pol Roger Ltd said, “Champagne Pol Roger is delighted to be working with St Luke’s Communications in the UK, the new relationship marks a turning point for us in terms of telling the unique stories surrounding the family-owned house. 2017 is an exciting year with the launch of Brut Vintage 2008 setting a benchmark in the UK for vintage Champagne, known to be one of the most mature markets in the world. We look forward to developing ‘A Duty to Delight since 1849’ in the UK market in the coming months.”