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Creative

Celebrate the Royal Wedding in Style with 'Kentucky Fine China'

Iris worldwide launches a truly regal gift for members of The Colonel's Club

Celebrate the Royal Wedding in Style with 'Kentucky Fine China'

Members of KFC’s loyalty scheme, the Colonel’s Club, are in for a treat this week as they are invited to celebrate the upcoming Royal Wedding with an exclusive ‘Kentucky Fine China’ bucket. The Colonel's Club is KFC's innovative national loyalty scheme, serving over 800 restaurants in the UK with unique rewards and offerings. The bucket is the latest reward members can claim and is truly fit for royalty as it's made from fine English bone china. Created by Iris, the handmade limited edition bucket has been crafted by Milton China based in Stoke-on-Trent.

Key features of the bucket include:

- Crafted from English fine bone china

- Handmade in Stoke-on-Trent, the home of English pottery

- 22 carat burnished gold rim

- Kentucky Fine China hallmark of authenticity

- Limited release of 25 pieces


Click here to enlarge the image

Hazell White, CRM & Loyalty Manager, KFC UK & Ireland said: "With our Colonel's Club loyalty scheme, we're always looking to reward our members with unique rewards that go beyond the predictable transactional points scheme - the bone china bucket is a great example of us giving our fans something of real value." 

Grant Hunter, ECD, Iris said: “It’s the perfect marriage of the finest English china and the fine flavour of the American South. We’ve designed them for the KFC loyalists who we hope will love the craft we’ve put into making the iconic bucket even more iconic.”

The ‘Kentucky Fine China’ bucket is in line with the Colonel’s Club promise to give members more than just points; in the past the scheme has offered members a chance to hand bread chicken themselves and build any burger they want with ‘Open Kitchen’, as well as allowing members exclusive access to new launches before they’re available to the public – such as the ‘Double Down’ offer.

The competition will run from Tuesday 15th – Sunday 20th May, to stand a chance of winning one of the 25 buckets you need to be a Colonel’s Club member. To become a member download the Colonel’s Club app.

Finally, to celebrate the Royal Wedding day itself, KFC will also be making 50 limited edition, specially-designed cardboard commemorative buckets available from their Windsor restaurant on Saturday 19th May.

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Client

Clients: Hazell White

Creative Agency

Creative Agency: Iris Worldwide

Executive Creative Director: Grant Hunter

Senior Account Manager: Nell Forbes-Robertson

Head of Print Production: Guy Cain

Project Manager: Mailie Lee

Creatives: Charlie Parker and Jonny Marsh

Design Director: Darren Mael

Creative Services Director: Adam Brocklebank

Group Planning Director: Rich Edwards

Category: Fast food , Retail and restaurants

Genre: Experiential