Capital Goods Wins Taos Ski Valley Account

Advertising agency Capital Goods has been awarded its first client, Taos Ski Valley after a competitive pitch that included multiple local and national agencies. Capital Goods launched in January of 2017 and this is the shop’s first account win.

As the agency of record (AOR) for Taos Ski Valley, Capital Goods will develop a multimedia advertising campaign that comprises traditional, social and digital elements along with strategies that transition the resort into a four-season destination. The win also includes work for the newly launched hotel, The Blake at Taos Ski Valley,as well as future development plans.

Capital Goods’ win comes at a pivotal point in Taos’ revitalisation. The Northern New Mexico ski destination is investing $300 million to enhance and upgrade this world-class resort including on-mountain improvements, new premium lodging, and a new pedestrian-friendly village and plaza with a river walk experience and retail shops. Additionally, Taos Ski Valley is the first ski resort in the world to be designated a B Corporation, a for-profit company that meets rigorous standards of social, ethical and environmental performance,accountability, and transparency.

“We needed an ad team that is collaborative, and that’s a big element of how Capital Goods engages with clients; in fact, it was a driver for why we selected the firm,”said David Norden, CEO of Taos Ski Valley. "In addition, we are particularly excited to have a Denver firm represent us, as Colorado has become our fastest growing market."

“Working with Taos Ski Valley is an incredible opportunity for us as they continue to revitalise this iconic resort,”said Scott Sibley, founder and managing director of Capital Goods. “With the addition of the new Blake hotel, new lifts and updates to their Children’s Center, Taos is perfectly positioned to leverage its differentiation in today’s commoditised ski industry".