MassiveMusic teams up with Novation for experimental edition
Last week, MassiveMusic returned with the third instalment of its MassivePresents series, this time partnering with British midi controller and synth producer, Novation, for a max-capacity show time at Hoxton Square Bar & Kitchen, featuring a diverse mix of live music and synthy product demos.
With a bigger main room, the new venue proved to be the perfect location for MassivePresents, meaning more of the crowd could wrap their ears around the top-drawer music on offer. “The venue was spot on,” comments Charles Gadsdon, Head of Creative Development at MassiveMusic. "It was a good vibe and it just really seemed to work.”
Massive filled the 400-capacity venue with ease, proving just how quickly this series is picking up momentum. Based on the direction it’s heading now, the only issue they’re likely to have in the future is too many people trying to get in.
Opening act Pelicandy kicked off the party with their 80s-style vibe and mesmerising vocal style. After the party the quartet said, “Charles, Tim and the MassiveMusic team were an absolute delight to work with. Bands and attendees alike were well looked after and the event provided great networking opportunities across the board. Thanks again for having us!”
Up next were Sykoya, the London based four piece, demonstrating why they command the following that they do. Their unique mix of dance and ethereal vocal style was the perfect vibe to complement the night. “What a great night with MassivePresents!” Sykoya said afterwards. “We met some amazing people and had a fantastic time on stage!”
Little Grim, with their mellow, jazzy beats, were the final act on stage, commenting: “We had a great time playing for the guys from MassiveMusic. It's the most fun we've had on-stage in ages!"
The demos that Novation put on were a feast for the ears too, including their impressive new Peak synthesiser.
“We were delighted to partner with MassiveMusic at the recent MassivePresents event at the Hoxton Bar & Kitchen,” says Richard Johnstone, UK Sales & Marketing Manager at Novation. “Novation and Massive share a passion for music and this was a fantastic opportunity to show our range of products, including the recently announced and highly anticipated Peak synthesiser to an energetic and engaged audience. Huge thanks to Charles and the folks at Massive for inviting us along to the party!”
It’s clear that the series is going from strength to strength and there’s certainly an opportunity to create something very special here. It’s fast establishing itself as an industry event, with the crowd at this gig containing a considerable number of music industry professionals.
Commenting on where he would like to take MassivePresents, Gadsdon adds: “That’s the dream really, to want to build a brand so that people know MassivePresents, for it to become a product in itself. Who knows where it could go? I’ve got a dream of having a MassivePresents stage at Field Day! Having a tent at Field Day with a load of awesome bands on all day long - wouldn’t that be something?”
Make sure you keep an eye out for the next event – it’s sure to be a sell-out.