Canon Consolidates European Account into VCCP

Canon Europe Ltd have announced that they are moving their consumer communications to an integrated agency model. Over the past year, the company has initiated a series of organisational changes to reflect and support the new marketing model that moves from a focus on product, to a customer-centric marketing model.

To support these changes and assist with the new structure, Canon have appointed creative agency VCCP as their lead integrated consumer agency. They will manage the core disciplines including; ATL, PR, Social, Retail In-store, CRM, Creative and Brand Partnership.

Lee Boniface, Senior Marketing Director of Canon Europe said: “This is a very exciting time for Canon. We have seen many positive changes within our company over the past year, changes that we needed to make to support our fresh approach to marketing which will move from a product-centric model, to focusing on the customer and their needs, through the end-to-end customer journey. The Canon brand is evolving, we not only offer market-leading hardware, but also a complete end-to end imaging ecosystem, including digital services and printing solutions. VCCP are the perfect partner to support us due to their integrated business model, experience and breadth of marketing disciplines and innovative ideas which will allow us to make an impact in a challenging market.”